Head Digital Marketing

Job description

We are seeking a Digital Marketing Head with 10+ years of experience in driving end-to-end digital strategies and performance marketing across global B2B tech ecosystems. The ideal candidate will bring a deep understanding of AI/Generative AI industry dynamics and proven expertise in building brand authority, lead generation funnels, and high-impact digital campaigns. This role requires a strategic thinker who is also execution focused & someone who can own ZBrains digital presence across paid, owned, and earned channels while leading a high-performing team. Key responsibilities include growth marketing, SEO/SEM, content strategy, analytics-driven decision-making, marketing automation, and positioning ZBrain as a thought leader in enterprise AI transformation.

Role & responsibilities

• Digital Strategy Development - You will design and implement robust digital marketing strategies tailored to ZBrains business goals and technological vision. These strategies will span multiple channels and are aimed at strengthening brand awareness, demand generation, and ZBrain's thought leadership within the AI domain.
• Campaign Management and Execution - Lead end-to-end execution of digital marketing campaigns across platforms such as Google Ads, LinkedIn, and Twitter/X. You will continuously optimize these campaigns using performance analytics to improve engagement, lead quality, and overall conversion rates.
• Content Copywriting - Craft compelling marketing copy for a range of digital assets including advertisements, landing pages, email campaigns, and social media. A key focus will be on translating complex AI and Generative AI concepts into clear, persuasive messaging that resonates with both technical and non-technical audiences.
• Video Content Creation - Conceptualize and script promotional videos, product demos, and customer success stories. You'll collaborate with designers and video teams to ensure all content is visually engaging and aligned with the brand's tone and positioning.
• Social Media Marketing - Develop and execute platform-specific social media strategies, particularly for LinkedIn and Twitter/X. Your goal will be to build an active, engaged audience through curated content that showcases ZBrain's innovation and impact.
• PPC and Paid Advertising - Manage and continually refine paid advertising efforts across channels such as Google and LinkedIn. You will focus on driving measurable outcomes, ensuring high return on investment and quality lead acquisition.
• Team Leadership and Development - Lead and mentor a high-performing digital marketing team, fostering a collaborative, data-driven, and innovative environment. You'll be responsible for aligning team outputs with strategic objectives and nurturing talent development.
• Market Insights and Competitive Analysis - Conduct in-depth research on industry trends, audience preferences, and competitive activities. Your insights will directly influence messaging strategies, content planning, and campaign adjustments to maintain ZBrain's market edge.
• Cross-Functional Collaboration - Work closely with product, content, and sales teams to plan and execute go-to-market campaigns. You will also play a pivotal role in developing strategic marketing collateral such as pitch decks, brochures, and case studies to support business development efforts.

Preferred candidate profile

• 10+ years in digital marketing with 3+ years in a leadership role (AI, Generative AI, SaaS).
• Expertise in digital copywriting for ads, emails, landing pages.
• Experience conceptualizing and delivering video marketing assets.
• Track record of running high-ROI PPC and social campaigns.
• Proficient in Google Analytics, Clarity, and similar tools.
• Understanding of AI/Gen AI technologies and market trend.
• Exceptional copywriting and storytelling skills tailored to AI/Generative AI solutions.
• Expertise in video content creation, from concept to execution, with a focus on engaging audiences.
• Strong leadership and collaboration skills, with experience working in cross-functional teams.
• Passion for innovation and staying ahead of trends in AI and digital marketing.
• Strategic thinker with data-driven execution skills.
• Excellent storytelling and copywriting ability.
• B2B marketing experience in AI-driven product environments.
• Familiarity with marketing automation and CRM tools (e.g., HubSpot, Salesforce).
• SEO and keyword optimization understanding is a plus.
• Strong leadership and collaboration capabilities.