Key Account Manager ecommerce

Key Account Manager (KAM)
SEREKO (D2C Skincare start-up)

SEREKO is India's 1st Psychodermatology brand that with its unique bend that aims to reverse the effects of Mental stress on the Skin. The company intends to market and sell its D2C brand portfolio, spanning Topi
cal Skincare products wit
h complementing Nutr
aceuticals (supplements) to
treat the skincare concerns instream along with providing surface solutions.

Role Objective:

Cultivating long-term, high-value relationships
 with key online partners (marketplaces, quick commerce platforms) or the brand's own direct-to-consumer (D2C) channels. The role focuses on driving sales, maximizing profitability, and enhancing brand visibility through strategic planning and data analysis.

Key Responsibilities

• Account and Relationship Management:
   Act as the primary point of contact for key e-commerce accounts or major clients, building strong, trust-based relationships with stakeholders (e.g., founders, CMOs, marketplace category managers).
• Executing and optimising campaigns:
  Running PPC, PLA ads and planning other activities on the concerned channel to drive revenue for the brand in a profitable and sustainable way.
• Sales and Revenue Growth:
   Develop and execute strategic account plans to meet and exceed sales targets and revenue goals. This includes identifying new business opportunities and upselling within existing accounts.
• Platform Operations and Merchandising:
   Manage day-to-day operations across various platforms (e.g., Amazon Seller Central, Flipkart Portal, Shopify). This involves overseeing product listings, pricing strategies, promotions, inventory levels, and ensuring optimal catalog hygiene.
• Performance Marketing & Optimization:
   Plan and monitor performance marketing campaigns (e.g., Google Ads, Meta Ads, marketplace ads) to achieve high return on ad spend (ROAS) and drive organic growth. Analyze key metrics like traffic, conversion rates, and ROI to optimize strategies.
• Data Analysis & Reporting:
   Track key performance indicators (KPIs) and sales data to provide actionable insights. Prepare and present regular reports on account status, performance, and forecasts to internal and external stakeholders.
• Cross-Functional Collaboration:
   Coordinate with internal teams, including marketing, supply chain, logistics, finance, and product development, to ensure seamless execution of plans, timely order fulfillment, and resolution of any issues.
• Market and Competitor Analysis:
   Stay updated on e-commerce trends, monitor competitor activities, and leverage market insights to refine strategies and identify growth opportunities.
• Negotiation & Contract Management:
   Negotiate contracts, terms of business, and agreements with platform partners or clients to maximize profitability and secure favorable terms and visibility opportunities.

Qualifications & Skills

• Experience:
   Typically 2–6+ years of experience in key account management, e-commerce sales, or performance marketing, preferably within the D2C, FMCG, health & wellness, or beauty/personal care sectors.
• Education:
   A Bachelor's degree in Business, Marketing, or a related field; an MBA is often a plus.

• Technical Skills:
   Proficiency with e-commerce platforms (Shopify, Amazon Seller Central, etc.), CRM software (Salesforce), Amazon pi, Day parting tools, web analytics tools (Google Analytics), and strong MS Excel/data analysis skills.

• Soft Skills:

• Excellent communication, negotiation, and presentation skills.
• Strong analytical mindset and problem-solving abilities.
• Ability to build and maintain strong relationships at all levels (C-level comfort).
• Strategic thinking with a results-oriented approach.
• Ability to work effectively in a fast-paced, cross-functional environment.