Go-To-Market (GTM) Specialist – B2B AI & Automation Services

23 hours ago

Chandigarh, Chandigarh, India Auxiliobits Full time ₹ 5,00,000 - ₹ 15,00,000 per year

About Auxiliobits:

Auxiliobits is a fast-growing AI and automation company with expertise in
RPA, HyperAutomation, Agentic AI, and Intelligent Automation
. We help global enterprises streamline business processes using platforms like
UiPath, Microsoft Power Automate, VoiceFlow, and Azure OpenAI
.

With offices in
India, the U.S., and Dubai
, we deliver cutting-edge automation and AI solutions to clients across industries including manufacturing, healthcare, finance, and logistics.

Role Overview:

We are seeking a
Go-To-Market (GTM) Specialist
who can define and execute market strategies for Auxiliobits' AI and automation offerings. The ideal candidate is both
a strategist and a doer
— capable of conceptualizing market approaches, creating positioning frameworks, and translating them into impactful campaigns, sales playbooks, and execution plans.

This role bridges
marketing, sales, and product delivery
— ensuring that Auxiliobits' solutions are positioned effectively in the market and drive qualified opportunities for the business.

Key Responsibilities:
Strategic Ownership

  • Develop and execute comprehensive
    go-to-market strategies
    for AI and automation services across key regions (U.S., India, UAE).
  • Define
    ICP (Ideal Customer Profiles)
    , segmentation, and buyer personas across industries like manufacturing, healthcare, and finance.
  • Craft compelling
    value propositions and positioning statements
    aligned to business pain points.
  • Collaborate with leadership to plan and launch new offerings, campaigns, and thought-leadership initiatives.

Execution & Enablement

  • Design and drive
    integrated GTM campaigns
    including webinars, content marketing, paid outreach, and industry events.
  • Develop
    sales enablement assets
    – pitch decks, one-pagers, case studies, and ROI calculators.
  • Partner with the sales team to convert GTM insights into targeted outreach plans and lead nurturing workflows.
  • Track and analyze campaign performance, pipeline influence, and GTM success metrics.

Market & Competitive Intelligence

  • Conduct continuous research on
    market trends, competitors, and emerging technologies
    .
  • Identify whitespace opportunities and recommend new GTM plays or service focus areas.
  • Support leadership in
    quarterly strategy reviews
    with insights and analytics.

What We're Looking For:

  • 5–8 years of experience in
    B2B technology marketing, product marketing, or GTM strategy
    .
  • Strong understanding of
    AI, automation, or SaaS ecosystems
    .
  • Proven ability to drive
    strategic GTM programs from concept to execution
    .
  • Excellent communication, storytelling, and cross-functional collaboration skills.
  • Analytical mindset with hands-on experience in
    CRM and marketing automation tools
    (HubSpot, Zoho, etc.).
  • Experience working with or selling
    RPA / AI / cloud-based solutions
    preferred.

What You'll Bring to Auxiliobits:

  • A strategic, data-driven mindset with an ability to execute independently.
  • Entrepreneurial drive and ownership to turn ideas into measurable outcomes.
  • A deep curiosity for emerging AI technologies and their business impact.
  • A collaborative attitude — ready to work closely with Sales, Delivery, and Leadership teams.

Why Join Auxiliobits:

  • Be part of a
    high-growth AI and automation company
    redefining enterprise efficiency.
  • Work directly with leadership on GTM vision and international market expansion.
  • Opportunity to build scalable GTM frameworks for next-gen AI and automation solutions.

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