Marketing Automation Manager

Position Title: Marketing Automation Manager

Location:
 Chandigarh, India (On-site / Hybrid)

Department:
 Business Development & Marketing

Reports To:
 MD – Bhalekar Consulting

About Bhalekar Consulting

Bhalekar Consulting
 is an Australia-based consulting firm specializing in 
Digital Transformation, Data Engineering, and Artificial Intelligence
. We help global organisations modernise their data ecosystems, implement automation, and harness AI for operational efficiency.

We are expanding our marketing operations in India and are seeking a 
Marketing Automation Manager
 to join our Chandigarh office. This is a high-impact role for a tech-savvy marketing professional who can design, implement, and manage 
end-to-end automation workflows
 and lead our 
digital engagement strategy
 across brands.

Role Overview

The 
Marketing Automation Manager
 will be responsible for designing, implementing, and maintaining automation systems that enhance marketing efficiency and drive business growth across 
Bhalekar Consulting
, 
GIofAI
, and 
Sandeep Bhalekar's personal brand
.

This role requires a blend of 
technical expertise, creative marketing insight, and leadership skills
. The successful candidate will work closely with business development, digital marketing, and operations teams to ensure seamless marketing automation across all platforms.

Key Responsibilities

1. Marketing Automation Design & Implementation

• Build and optimize 
  end-to-end marketing automation workflows

for lead generation, nurturing, and conversion.
- Develop 
email and SMS automation

campaigns using tools such as Zoho Marketing Automation, HubSpot, or equivalent.
- Create 
API-based integrations

between CRMs, marketing tools, and communication platforms (e.g., Zoho, HubSpot, , , or Zapier).
- Automate 
cold outreach and follow-up sequences

to drive appointment scheduling and client engagement.
- Implement 
event-triggered automations

for webinars, workshops, and mentorship program marketing.

2. Social Media Automation

• Design and manage 
  automated content scheduling systems

for multiple brands across LinkedIn, Instagram, X (Twitter), Facebook, and YouTube.
- Use tools like 
Zoho Social, Buffer, or Hootsuite

to automate publishing, track engagement, and measure ROI.
- Collaborate with content creators and designers to ensure timely content delivery through automated workflows.

3. Email & Outreach Campaigns

• Create and manage 
  personalized outreach campaigns

for B2B and B2C audiences.
- Manage 
cold email campaigns

, 
drip workflows

, and 
nurturing sequences

to generate high-quality leads.
- Track campaign performance, engagement, and conversion metrics; optimize for deliverability and open rates.

4. API & Integration Projects

• Develop and manage 
  custom automation scripts or API integrations

connecting various marketing systems (CRM, website, social media, and communication platforms).
- Collaborate with developers to build 
AI-enabled automation features

, such as automated responses or chatbot integrations.

5. Team Leadership & Collaboration

• Supervise and mentor a team of 
  marketing interns and automation specialists

.
- Provide training on marketing tools, campaign execution, and workflow management.
- Work cross-functionally with 
Business Development, Design, and Operations

teams to ensure strategic alignment.

6. Analytics & Reporting

• Track key metrics for automation performance — open rates, CTR, conversions, ROI, and engagement.
• Prepare detailed weekly and monthly performance reports for leadership review.
• Continuously identify areas for optimization through A/B testing and data-driven insights.

Key Skills & Competencies

• Deep understanding of 
  marketing automation tools

such as Zoho Marketing Automation, HubSpot, , or Mailchimp.
- Proficiency in 
workflow design, CRM integration, and API-based automation

.
- Experience with 
social media scheduling tools

(Zoho Social, Buffer, Hootsuite).
- Knowledge of 
cold email outreach tools

, Lemlist, ).
- Excellent analytical, project management, and communication skills.
- Leadership ability to manage small teams and guide interns effectively.

Qualifications

• Bachelor's or Master's degree in Marketing, Computer Science, or related field. (MBA in Marketing preferred)
• 4–8 years of professional experience in 
  marketing automation, digital marketing, or CRM management

.
- Prior experience in 
B2B or tech consulting environments

preferred.
- Working knowledge of 
API automation platforms (Zapier, Make, Zoho Flow)

is highly desirable.
- Familiarity with 
AI-driven marketing

and 
email deliverability best practices

is a plus.

What We Offer

• Opportunity to lead the 
  marketing automation strategy

across three growing brands.
- Exposure to 
global marketing and AI-driven outreach practices

.
- Competitive salary and performance-linked incentives.
- Career progression to 
Head of Growth or Director of Marketing Automation

.
- Collaborative, fast-paced environment encouraging innovation and creativity.