Head - Brand Marketing - D2C Business

1 week ago

Bengaluru, Karnataka, India TAAS Partners Full time ₹ 15,00,000 - ₹ 20,00,000 per year

Brand Marketing Head - D2C

Client is a leading player in it's domain growing at a rate of 10-15% Q-on-Q

Role Overview:

- Seeking a Brand Marketing Leader with proven startup experience who has successfully scaled consumer brands to 100Cr+ in revenue.

- This role involves leading brand growth, community engagement, and strategic marketing initiatives for a fast-scaling consumer company.

Key Responsibilities:
- Own and execute end-to-end brand strategy across digital and offline channels.

- Create and drive impactful marketing campaigns aligned with brand positioning.

- Lead storytelling, influencer collaborations, and community engagement programs.

- Develop and measure brand health KPIs such as awareness, recall, and NPS.

- Collaborate with product, performance, and sales teams to ensure brand alignment.

- Translate consumer insights into actionable marketing decisions and brand innovations.

Must-Have Qualifications:
- Demonstrated experience in scaling consumer brands, ideally from startup to 100Cr+ revenue.

- Strong foundation in brand building, storytelling, consumer psychology, and communication strategy.

- Experience in developing integrated marketing campaigns across media platforms.

- Strong analytical and creative mindset with team leadership capabilities

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