Marketing Director

About Cochlear.

Cochlear's mission is to help people hear and be heard. As the global leader in implantable hearing solutions, Cochlear is dedicated to helping people with moderate to profound hearing loss experience a life full of hearing. We aim to give people the best lifelong hearing experience and access to innovative future technologies. We collaborate with the industry's best clinical, research and support networks. That's why more people choose Cochlear than any other hearing implant company. Learn and grow with us as we tackle the most complex challenges in helping more people to hear and experience life's opportunities.

South Asia (SA) incorporates countries like India, Bangladesh, Nepal, Bhutan, Maldives and Mauritius. We have a direct presence in India since 2010 and use distributors in the other countries. 90% of the current business comes from paediatric implantation. Our work is primarily directed at increasing awareness about hearing health - to make newborn hearing screening mandatory, and to improve funding for CI systems and upgrades.

Our teams work closely with surgeons, audiologists and therapists to enhance CI clinical infrastructure and access to our implantable hearing solutions. Working in South Asia presents people with a great opportunity to impact the lives of others.

About the Role

We are seeking a visionary and hands-on
Marketing Director - South Asia
to drive strategic and operational marketing across the South Asia region. This role is central to our mission of helping people hear and be heard, combining
B2B medical device expertise
with emerging
DTC capabilities
.

You'll lead a high-performing team (6 FTE), shape market development, and collaborate across functions to deliver sustainable growth and customer impact.

Key Responsibilities

• Strategic Leadership:
  Define and execute short, mid, and long-term marketing strategies aligned with regional and global priorities.
• Segment & Channel Strategy:
  Develop tailored strategies for adult, paediatric, and professional segments; integrate DTC and referral pathways.
• Product & Services Marketing:
  Oversee product lifecycle, pricing, training, and positioning.
• Digital Marketing & Automation:
  Lead digital strategy using platforms like Salesforce and Marketo; drive lead nurturing and conversion.
• Demand Generation & Communications:
  Develop campaigns and collateral to support business objectives and consumer engagement.
• Sales Activation:
  Partner with Sales and Clinical teams to enable strategic messaging and sales effectiveness.
• Stakeholder Engagement:
  Build relationships with KOLs, government bodies, and advocacy groups to influence policy and access.
• Team Leadership:
  Coach and grow a collaborative, innovative, and high-performing marketing team.

What You'll Bring

Qualifications and Experience:

• MBA from a premier institute
• 10+ years in marketing leadership roles

• Experience in medical devices, consumer/FMCG, or digital marketing

• Strong interpersonal, analytical, and communication skills

• Experience managing matrixed teams and diverse stakeholders
• Proven track record in strategic planning and execution

Required Skills

• Market Development:
  Leads strategic efforts in market development, designing and overseeing advanced strategies to drive significant business expansion, ensuring successful penetration and sustained growth in new and existing markets.
• Customer Journey Mapping
  : Leverages a deep understanding of the enterprise-wide customer journey and segment / persona nuances to develop journey maps and plays a key role in educating the broader business.
• Customer Experience Design:
  Leads the strategic development of the customer experience with cross-functional leaders, experimenting with AI and digital to drive enhancements, elevating brand perception and loyalty.
• Content Strategy Development
  : Facilitates cross-functional collaboration to craft a sophisticated content strategy driven by customer insight, using advanced storytelling to produce highly engaging, personalised, and effective content that drives significant business outcomes and brand loyalty.
• Integrated Marketing Campaigns
  : Orchestrates cross-functional and omnichannel campaigns, employing data-driven insights and strategic alignment to deliver a unified and highly effective marketing strategy that drives results.
• Marketing Performance Management
  : Defines metrics and implements performance measurement frameworks, leveraging analytics and real-time data to provide deep insights, optimise marketing strategies, and guide strategic decision making.

How we recognise your contribution

We want Cochlear to be a place where our people enjoy coming to work. Through our internal programs and employee benefits we aim to create an environment where our people will feel valued and supported. Whether your focus is on continuous learning, professional development or simply finding an environment which enables you to thrive whilst balancing family or personal life commitments, then we have several programs in place to support you.

How to apply.

If you are excited about what you have read and would like to be considered for this role then please submit your resume and a covering letter detailing your suitability for this role.

At Cochlear we value and welcome the unique contributions, perspectives, experiences, and backgrounds of our employees and aim to build a culture that celebrates and leverages these differences, creating a sense of belonging and enabling our people to realise their full potential. We offer flexible working arrangements, and we understand flexibility is not the same for everyone. We're open to a conversation about what flexibility means for you.

Desired Skills and Experience
Marketing Leadership, Digital Marketer, DTC, B2B, Strategic Marketing, Customer Journey