Director - Sales & Marketing

BRICKWORK GROUP

Designation:
Director - Sales & Marketing

Department:
Sales & Marketing

Location:
Bengaluru

ROLE SUMMARY

The Director - Sales & Marketing – will be responsible for leading and developing the Brickwork Group Companies' sales and marketing strategies to drive revenue, increase market share, and ensure brand enhancement.

Key responsibilities include conducting market analysis, building relationships with key clients and partners, developing and implementing strategic marketing plans to achieve the sales targets, developing new markets and implementing a strong digital media presence and branding; driving the PR initiatives of the group companies. The role involves close coordination and collaboration with business development teams, the leadership, and other stakeholders. The ideal candidate is a strategic, analytical, and results-driven leader with strong executive communication, negotiation, and customer engagement skills. Candidate should be willing to travel Pan India to develop strategic partners and prospects.

KEY RESPONSIBILITIES:

(1)
Sales Growth, Client Engagement & Cross-functional Collaboration

Developing and implementing strategic marketing plans to help achieve the sales targets and develop new markets for the Group companies.

Business Leaders' Meetings: Conduct meetings regularly with business leaders to review the business pipeline, resolve challenges, and brainstorm possible solutions to ensure that the team is consistently performing above standards.

Client & Partner Relations:

• Build and nurture strong, long-term relationships with key clients/business prospects, distributors, and channel partners with a focus on driving growth and expanding market reach.
• Create consistent and transparent lines of communication for client engagement.

Client Queries / Concerns / Feedback

• Fully understand client queries and concerns by listening carefully and asking the right questions. Coordinate with internal stakeholders and ensure that these are addressed promptly.
• Regularly gather client feedback through surveys and reviews, and visibly implement their suggestions to show that their input is valued.

Cross-functional Collaboration:

• Work closely, in collaboration with business development teams, leadership, and other stakeholders, to ensure that the teams' efforts are aligned with the company's overall objectives.
• Create a cross-functional collaboration framework by establishing clear goals, defining roles, and setting up communication channels for teams from different departments to work together towards the common business objectives

(2)
Market Analysis, Strategic Planning, and Brand Enhancement:

Conduct in-depth market research, identify emerging trends, and analyze the competitive landscape to capitalize on new business opportunities.

Develop and evaluate advertising and promotional campaigns, webinars, and thought leadership events/conclaves to enhance brand value and market penetration.

Leverage data-driven insights to refine marketing efforts and drive sales growth.

Brand Enhancement:

• Conceptualize brand refresh and promote brand visibility by proactively redesigning collaterals/websites and SEO optimization as necessary.
• Ensure Digital Media Presence - Manage all social media accounts (LinkedIn, YouTube, Twitter, Facebook, etc.) with regular content creation and engagement
• Driving PR Initiatives - Work with PR agencies to generate article publication, speaking, and sound-byte opportunities for leadership across the Group companies.
• Attend conferences, trade shows, showcasing Brickwork Group Companies' products/services through presentations and collaterals. Work on post-event reports and analysis to improve market presence and visibility.

COMPETENCIES / SKILLS

• Strategic thinking, leadership & team management skills with proven a

bility to build and manage high-performing teams
- Proficiency in CRM, digital marketing tools, including social media marketing, and analytics platform

s, with a proven track record of building successful campaigns and brand management.
- Strong market analysis and consumer research skills
- Proficiency in sales forecasting with an ability to plan, manage budgets, and deliver measurable results.
- Established strong connections with Media and PR Contacts
- Strong analytical, problem-solving, and decision-making skills.
- Excellent executive communication, negotiation, presentation, and customer engagement skills.
- Highly motivated, detail-oriented, and result-driven individual with an ability to handle complex situations.
- Willing to travel Pan India to expand market outreach and develop strategic business partnerships

EDUCATION:

Bachelor's degree in marketing/business administration/communications, or a related field (mandatory).

A master's degree in Sales, Business Administration, or a related field is preferred.

WORK EXPERIENCE:

15+ years in sales and marketing management,

Proven experience of 5+ years in a senior sales and marketing leadership role, with a strong track record of success in increasing market share and visibility of businesses.

BRICKWORK GROUP

Brickwork India

Brickwork India pioneered the concept of Remote Executive Assistant (REA) & Remote Research Assistant in early 2005.

Since 2005, Brickwork has supported 15024 plus clients across 179 countries and delivered more than 38166 projects. Its clientele ranges from Fortune 500 companies, mid-size companies, and start-ups to innovative entrepreneurs and busy CXOs across 60+ industries. Some of the clients who have leveraged Virtual Assistant support include well-known industrialists, senators, media celebrities, Sr. Consultants, Wall Street firms, Advisors to the US president, and CXOs from large enterprises.

Today, Brickwork has evolved into a boutique firm, offering niche and specialized support services under three verticals: Business Support, Research Support, and Graphic Design & Branding.

Brickwork Ratings

Brickwork Ratings
(BWR) is one of India's leading credit rating agencies, committed to providing the investment community with products and services needed to make informed investment decisions. Established in 2007, Brickwork Ratings, a SEBI-registered and RBI-accredited credit rating agency, has
Canara Bank
, a leading public sector bank, as its promoter and strategic partner.

BWR is headquartered in Bengaluru and has a pan-India presence. The rating team is headed by the analytical prowess of the industry's most experienced credit analysts, bankers, and regulators.

BWR offers rating services for bank loans, NCDs, Commercial Papers, Bonds, Mutual Funds, PPMLDs, and Security Receipts. BWR has rated over 100,000 Large Corporate, Banks, Financial Institutions, State and Local Governments, and small businesses. BWR provides investors and lenders with timely and in-depth research across the structured finance, public finance, financial institutions, project finance, and corporate sectors.

B2K Analytics

B2K Analytics (B2K) is a boutique advisory firm offering services and solutions in risk management, research, analytics, consulting, investment management, infrastructure advisory, and skill development.

Founded in 2015, the company has operated with a niche clientele over the years. Currently, B2K has plans to expand rapidly to realize its true potential in Indian markets and abroad
.