Manager/Dy Manager-Business Development

2 weeks ago

Kolkata, West Bengal, India MM AQUA TECHNOLOGIES Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Role & responsibilities

Strategic Marketing:

  • Develop and implement the marketing strategy for the Cooling Tower Internals product line for FRP, induced draft, crossflow, etc.
  • Conduct market research to identify new customer segments, competitive landscape, and pricing strategiesDeveloping & maintaining relationship with the leading power plant consultant for product specification incorporation in the DPR.

Business Development:

  • Generate leads and support the sales team with technical presentations, brochures, and product literature.
  • Identify new power plant consultants for product specification incorporation, B2B clients, OEMs, EPC contractors, consultants, and industry associations.
  • Drive marketing campaigns targeting industries such as power plants, refineries, HVAC projects, fertilizers, and steel.

Branding & Communication:

  • Develop marketing materials (catalogues, case studies, website content, email campaigns).
  • Organize trade shows, exhibitions, webinars, and client seminars.

Sales Support & CRM:

  • Assist in the preparation of technical proposals, RFQs, and tender documentation.
  • Maintain CRM and track customer engagement metrics.
  • Work with internal stakeholders to ensure timely delivery of promotional assets.

Market Intelligence:

  • Monitor competitor activity and provide insights to senior management.
  • Track technological trends in cooling systems and suggest marketing adaptations.

Preferred candidate profile

The ideal candidate should have 712 years of experience in B2B marketing, preferably in industrial equipment or cooling systems.

Strong understanding of cooling tower systems and industrial project sales.

Excellent communication and presentation skills.

Proficient in MS Office, CRM tools (e.g., Salesforce), digital marketing platforms.Ability to manage cross-functional teams and external agencies.

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