PPC Specialist

3 days ago

Coimbatore, Tamil Nadu, India Vilvah Store Private Limited Full time ₹ 5,00,000 - ₹ 8,00,000 per year

Company Overview:

Vilvah is a dynamic and rapidly growing Direct-to-Consumer Ecommerce brand that specializes in offering sustainable, safe and natural skincare and hair care products. With a commitment to sustainability, ethical sourcing, and customer satisfaction, Vilvah has quickly become a prominent player in the beauty and wellness industry.

Job Overview:

We are seeking a highly skilled and data-driven PPC Specialist to join our team. The ideal candidate will have a deep understanding of Google Ads platform, including Search, Display, Video, and Shopping campaigns. You will be responsible for developing and executing effective advertising strategies to drive lead generation, website traffic, and sales for our clients.

Roles and Responsibilities:

  • Develop and manage Google Ads campaigns across various channels, including Search, Display, Video, and Shopping.
  • Conduct in-depth keyword research and competitor analysis to optimize ad performance.
  • Create compelling ad copy and landing pages to enhance conversion rates.
  • Set up and optimize conversion tracking to measure campaign effectiveness.
  • Analyze campaign performance data to identify trends, opportunities, and areas for improvement.
  • Make data-driven recommendations for campaign optimization and budget allocation.
  • Stay up-to-date with Google Ads platform updates and industry best practices.
  • Collaborate with the marketing team to develop integrated advertising campaigns.
  • Provide regular reports on campaign performance and ROI.

Qualifications and Skills:

  • A Master of Business Administration (MBA) is preferred.
  • 4 - 6 years of hands-on experience with proven track record of successful PPC campaign, Google Ads management and optimization.
  • In-depth understanding of SEM and digital marketing concepts, Google Analytics and other analytics tools.
  • Experience with e-commerce platforms and shopping campaigns.
  • Excellent analytical, organizational, and communication skills.
  • Knowledge of other digital marketing channels (SEO, social media, email marketing).
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Capable of managing advertising budgets effectively to maximize campaign performance.
  • Google Ads certification is a plus.

What we Offer:

  • Open Door Policy
  • Flat Organization Structure
  • Fostering genuine employee connections
  • Opportunity to work in a fast-paced, high-growth environment.
  • Exposure to innovative marketing strategies and cutting-edge tools.
  • Collaborative and dynamic work culture.

Why Join Us?

At Vilvah, youre not just an employee youre a valued part of a dynamic, inclusive, and forward-thinking community. Whether you're looking for professional growth, work-life integration, or meaningful relationships at work, we provide an environment where you can thrive, innovate, and make an impact.

Lets build the future together.

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