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Real estate Marketing

2 weeks ago

Nashik, Maharashtra, India Aavesh Enterprises Full time ₹ 2,50,000 - ₹ 3,50,000 per year

Job Summary:

The Marketing Manager is responsible for developing and executing strategic marketing plans to promote the company's real estate properties, brand, and services. This role involves leading marketing campaigns, managing a team, and collaborating with sales and development teams to ensure alignment between marketing efforts and business goals. The ideal candidate is creative, results-oriented, and experienced in the real estate industry.

Key Responsibilities:

  • Marketing Strategy Development:
  • Create and implement comprehensive marketing plans to promote residential, commercial, and mixed-use properties.
  • Identify target audiences and tailor campaigns to attract prospective buyers, tenants, and investors.
  • Monitor market trends, competitor activities, and customer preferences to adjust strategies accordingly.
  • Campaign Management:
  • Plan and execute multi-channel marketing campaigns, including digital, social media, print, outdoor advertising, and events.
  • Oversee content creation for promotional materials such as brochures, property listings, websites, and video tours.
  • Track and evaluate the effectiveness of campaigns using analytics and reporting tools.
  • Brand Management:
  • Ensure consistent branding across all marketing materials and communication channels.
  • Develop strategies to enhance the company's reputation and market presence.
  • Collaborate with design and content teams to maintain high-quality visuals and messaging.
  • Digital Marketing:
  • Manage and optimize the company's online presence, including websites, social media accounts, and email campaigns.
  • Use SEO, SEM, and PPC strategies to drive traffic and generate leads.
  • Analyze online performance metrics to refine digital marketing efforts.
  • Lead Generation and Collaboration:
  • Work closely with the sales team to generate qualified leads and support their efforts.
  • Develop marketing materials and presentations to assist the sales process.
  • Build and maintain relationships with brokers, developers, and other industry stakeholders.
  • Event Planning and Coordination:
  • Organize and oversee open houses, property showcases, and community engagement events.
  • Represent the company at real estate expos, trade shows, and networking events.
  • Budget Management:
  • Develop and manage the marketing budget, ensuring optimal allocation of resources.
  • Negotiate contracts with vendors, agencies, and media outlets to maximize ROI.
  • Team Leadership:
  • Recruit, train, and manage a marketing team to execute projects effectively.
  • Provide guidance, feedback, and support to foster a productive work environment.

Requirements:

  • Education: Bachelor's degree in Marketing, Business Administration, or a related field.
  • Experience:
  • Minimum of 5 years of marketing experience, with at least 2 years in real estate.
  • Proven track record of successful campaigns and lead generation.
  • Skills:
  • Strong knowledge of real estate markets and buyer behavior.
  • Expertise in digital marketing tools, CRM systems, and analytics platforms.
  • Excellent communication, negotiation, and leadership skills.
  • Creative mindset with strong attention to detail.
  • Certifications: Certifications in Digital Marketing, SEO, or Social Media Management are a plus.

Job Type: Full-time

Pay: ₹25, ₹35,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Internet reimbursement
  • Provident Fund

Work Location: In person