Lead- Growth Marketing

2 days ago

Gurgaon, Haryana, India Worxwide Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Location - Gurugram

Experience - 7+ Years

Key Responsibilities for Growth Marketing and Digital Marketing Role:

Strategic Campaigns

  • Design and Run email campaigns to engage specific audience (should know tools like Zoho, Salesforce or any CRM for campaigns).
  • Develop compelling newsletters and ensure marketing distribution to relevant personas.
  • Run social media campaigns to reach out wider audience.

Content Marketing

  • Develop and deliver compelling content like whitepapers/blogs and other thought leadership to engage potential prospects.
  • Refresh website content to attract clients.

Event Marketing

  • Identify relevant events across India, Singapore and Dubai regions for technology and start-ups related.
  • Plan logistics and attend the event to capture leads in the event.

Partnerships/Memberships

  • Identify relevant corporate communities like Salesforce, Nasscom, APMP Association and other relevant associations to sign up for brand activation.

Digital Marketing

  • Leverage paid advertisements like Google Ads (PPC), Linkedin Ads Youtube Ads etc. to onboard new clients

Growth Strategy and Analysis

  • To involve in business analysis and growth strategy
  • Account Based Marketing Approach
  • Solve customer's business problems through consulting mindset and analytics approach
  • Creating marketing presentations for clients and internal organization

MUST Have Requirements

  • Candidates from Gurgaon and Delhi are preferred
  • Must have experience working with IT Services or Consulting
  • Must have experience to generate b2b leads
  • Must have good understanding of SEO, PPC, Linkedin
  • Good hands on webinars, events and thought leadership
  • Must have exposure to CRM and marketing automation tools (Salesforce, Zoho , Hubspot)
  • Must have knowledge of account based marketing concepts
  • Outstanding written and oral communication skills
  • The ability to build good working relationships at all levels
  • Patient attitude and willingness to learn marketing and sales function

Optional (added advantage)

  • Basic understanding of sales and marketing
  • Knowledge of Microsoft Office, particularly PowerPoint, Excel and Word
  • Knowledge of IT domain
  • Knowledge of Pre-sales

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