Marketing & Business Development Manager

DIA is a global healthcare association that mobilizes life science professionals from across all areas of expertise to engage with patients, peers, and thought leaders in a neutral environment on the issues of today and the possibilities of tomorrow. We envision a world where powerful health interventions and health-management tools are rapidly discovered, developed, approved, and made accessible to all.

It is an exciting time to join DIA as we lead the life sciences industry into the future of truly global and digitally enabled knowledge sharing and creation. By joining DIA, you join our mission to drive better health solutions for patients and stay at the forefront of the healthcare revolution. Candidates must live in India.

Join us in our important mission to drive healthcare innovation and raise the level of health and well-being worldwide

As the Marketing & Business Development Manager, you will play a crucial role in overseeing the operations and expansion of DIA�s portfolio and business in India. The tasks are split up as follows:

Marketing (50%):

• Develop, execute, and manage integrated marketing campaigns aligned with business objectives and target audiences.
• Oversee campaign planning, creative briefing, asset development and cross-channel delivery across digital, email, paid, and social channels.
• Manage campaign performance tracking and optimization to improve engagement, conversion, and ROI.
• Execute digital marketing programs including paid media (LinkedIn, Google Ads), SEO/SEM, and retargeting campaigns.
• Manage email marketing initiatives - list segmentation, personalization, and performance analysis within HubSpot.
• Lead social media strategy and execution to drive brand awareness and community engagement.
• Partner with internal stakeholders and external vendors to ensure consistency of brand, messaging, and execution quality.
• Analyze and report on campaign performance metrics, sharing insights and recommendations to inform future efforts.

Business Development & Delegate Acquisition (50%):

• Drive delegate acquisition efforts for DIA India meetings through structured outreach across key industry segments (pharma, biotech, medical devices, CROs, academia, and regulators).
• Develop and maintain a robust sales pipeline; manage lead qualifications, follow-ups, and conversions to meet monthly and event-specific registration targets.
• Conduct systematic outreach via calls, emails, LinkedIn, and networking to generate interest and close registrations.
• Identify and nurture high-potential accounts; map stakeholders and decision makers to accelerate conversions.
• Collaborate closely with Program, Marketing, and Operations teams to align messaging, target lists, and delegate value propositions.
• Track and report BD metrics including lead status, conversion rates, daily activity, and event-wise progress.
• Representing DIA at industry events, webinars, or partner meetings to build visibility and generate leads.
• Maintain updated CRM records, ensuring accurate data capture, contact history, and pipeline health.
• Provide market insights, competitor intelligence, and customer feedback to strengthen future campaigns and event offerings.

To join us, you should have:

• 5 years of B2B and/or life sciences/tech marketing experience; B2B sales or conference/education industry sales experience preferred.
• Preference to someone who currently lives in India.
• Proven ability to plan and execute multi-channel campaigns across email, social, paid search, and more.
• Hands-on experience with HubSpot (or similar platforms) for marketing automation, workflows, reporting, and CRM management.
• Strong project management and cross-functional collaboration skills, with excellent communication and high-volume outreach capability.
• Data-driven marketer able to analyze performance, connect efforts to revenue, optimize spend, and manage budgets/forecasts.
• Ability to support sales alignment through targeted enablement materials; proficiency in English.

DIA is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. All qualified applicants will receive equal consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other applicable legally protected characteristics.