Business Development Manager
4 days ago
Key Responsibilities
Business Development & Sales
Drive sales of specialized diagnostic tests & panels for the IVF and fertility segment (Genetic, Hormonal, Infectious, Immunology-based tests).
Identify and onboard new IVF centers, fertility clinics, gynecologists, and andrologists.
Achieve monthly/quarterly sales and revenue targets for the assigned territory.
Customer Relationship Management
Build and maintain long-term relationships with key decision-makers IVF specialists, embryologists, lab directors, and clinic management.
Conduct regular follow-ups, scientific discussions, and service-related interactions to ensure customer satisfaction.
Market Expansion & Strategy
Develop territory-specific strategies to increase penetration of IVF-related diagnostics.
Map and segment IVF centers, track competitor activities, and identify growth opportunities.
Organize CME programs, workshops, and doctor engagements to build awareness and preference for company tests/panels.
Technical & Clinical Knowledge
Stay updated with diagnostic offerings such as Preimplantation Genetic Testing (PGT), ERA, Carrier Screening, Reproductive Immunology, DFI/SCSA, and Infectious Disease Panels.
Provide clinical and technical support to doctors to help them understand test relevance and clinical utility.
Coordination & Operations
Coordinate with logistics, operations, and lab teams to ensure smooth sample pickups and timely report delivery.
Handle escalations related to TAT, sample issues, or report queries.
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