National Sales Manager

6 days ago


Mumbai, Maharashtra, India SRD Logisitcs Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Role & responsibilities

Key Responsibilities

  • Develop and implement distribution and sales strategies to achieve national revenue targets for perfumes and aroma products.
  • Lead, coach, and manage multiple regional sales teams, ensuring achievement of monthly and annual targets.
  • Build strong relationships with key distributors, channel partners, and major clients within the beauty, retail, and FMCG sectors.
  • Expand the distribution network for Birra Fragrances, identifying new channels, regions, and growth opportunities.
  • Perform regular market analysis and monitor competitor activity to guide strategic decisions
  • Collaborate closely with the marketing team to conceptualize and launch targeted promotional campaigns and trade marketing activities.
  • Present timely and accurate sales forecasts, pipeline reports, and business insights to senior management.
  • Oversee sales budgeting, expense management, and incentive plans for the sales force.
  • Ensure outstanding customer service standards across all distribution channels.
  • Represent Birra Fragrances at industry events, exhibitions, and trade shows as a brand ambassador.

Preferred candidate profile

  • Graduate in Business, Marketing, or related fields.
  • 10+ years of experience in sales management, with at least 5 years in the perfume, fragrance, or beauty industry, and deep exposure to distribution networks.
  • Proven track record in developing distribution strategies and meeting ambitious sales targets.
  • Excellent leadership, team management, and interpersonal skills.
  • Strong negotiation, analytical, and client relationship capabilities
  • Ability to travel extensively pan-India and work under pressure.
  • Exposure to digital sales platforms and modern retail preferred.


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