Digital Marketing Sr Manager
2 days ago
Years of Exp-5+
Key Responsibilities
Digital Strategy & Campaigns
- Plan, launch & optimize campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, Programmatic & Affiliate channels.
- Drive high-quality lead generation, CPL optimization, and lead-to-sale conversions.
Analytics & Optimization
- Track key KPIs: CPL, CTR, CPM, conversions & ROI.
- Use tools like
Google Analytics, HubSpot, Salesforce
to measure performance. - Conduct A/B testing, landing page optimization & remarketing strategies.
Budget & Vendor Management
- Manage large digital budgets with ROI accountability.
- Evaluate & collaborate with agencies and tech partners.
Cross-Functional Collaboration
- Align campaigns with sales & business goals.
- Partner with creative, sales, and product teams for impactful go-to-market execution.
Market Intelligence
- Stay ahead of digital marketing trends and competitor strategies in the real estate sector.
Requirements
5–8 years of experience in performance marketing (real estate preferred)
Strong in
Google Ads, Meta Ads, LinkedIn Ads, SEO/SEM & Programmatic
Proven success managing large budgets & ROI-driven campaigns
Excellent analytical, communication & vendor management skills
- Experience with CRM tools (HubSpot, Salesforce) is a plus
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