Sr. Digital Marketing Manager

4 days ago

Mumbai, Maharashtra, India Trident HRM Services Pvt Ltd Full time ₹ 30,000 - ₹ 35,00,000 per year

Hiring for a leading MNC in Events & Exhibition Industry:

Job Title: Sr. Digital Marketing Manager - Paid Media Specialist (Pharma)

Job location: Mumbai

Work days: Mon-Fri

Key Responsibilities

  • Develop and execute data-driven paid media strategies aligned with business goals.
  • Lead strategic planning and present performance insights to senior stakeholders.
  • Manage multi-channel paid campaigns (Google Ads, LinkedIn, Facebook, Programmatic) to drive MQLs, acquisition, and retention.
  • Optimise large ad budgets for ROI; troubleshoot and enhance campaign performance.
  • Analyse key metrics (CPC, CTR, CPA, ROAS, etc.) and implement A/B testing.
  • Conduct market research and audience targeting for improved campaign performance.
  • Collaborate with cross-functional teams to deliver high-conversion digital campaigns.
  • Manage agency relationships, ensuring quality deliverables.

Required Skills & Experience

  • 8+ years in digital marketing with strong focus on paid media.
  • Proven success in managing large-scale paid campaigns across platforms.
  • Expertise in Google Ads, Meta Ads, LinkedIn Ads, YouTube, and programmatic media.
  • Proficient in Google Analytics, Tag Manager, A/B testing, and CRO.
  • Strong analytical, communication, and collaboration skills.
  • Experience with international campaigns, marketing automation, and AI tools is a plus.
  • Bachelor's degree in Marketing or related field; certifications (Google Ads, Meta) preferred.

Job Types: Full-time, Permanent

Pay: ₹3,000, ₹3,500,000.00 per year

Experience:

  • Total: 10 years (Preferred)
  • Paid Media: 8 years (Preferred)
  • Pharma industry digital marketing: 5 years (Preferred)

Location:

  • Mumbai, Maharashtra (Preferred)

Work Location: In person

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