Sr. Manager Digital Marketing

4 days ago

Mumbai, Maharashtra, India TT Lifesciences Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Job description:

  • Job Title
    : 
    Senior Manager – Digital Marketing
  • Function
    : Digital Marketing - 
    EMAIL MARKETING
  • Location
    : 
    Mumbai
  • Joining Requirement
    : 
    Immediate to 15 Days
  • Education
    : 
    Graduate (MBA Preferred)
  • Experience
    : 
    Minimum 8 Years in Digital Marketing
  • Working Days
    : 
    Monday to Friday
     
    (Saturday & Sunday Off)
  • Shift Timings
    : 
    12:00 PM – 9:00 PM

Company Website:

Key Benefits:

  • Work-life balance
  • Recognition & Rewards programs
  • Loyalty Bonus
     after 3 years: 
    INR 1 – 5 Lakhs
  • Career growth & learning opportunities
  • Medical Insurance
     & 
    Health Coverage
  • Global exposure
     (Berlin, Germany, USA, Europe)
  • Paid holidays
    , 
    festive leaves
    , and 
    team outings
  • Provident Fund
    , 
    Relocation assistance
    , 
    Sick leave
    , and other 
    employee support programs

Key Responsibilities:

  • Develop and execute comprehensive, end-to-end email marketing strategies across multiple customer segments and lifecycle stages.
  • Create, manage, and optimize 
    email campaigns
     including newsletters, promotional campaigns, onboarding series, and re-engagement flows.
  • Oversee 
    email list growth, segmentation, and hygiene
     to ensure high deliverability and engagement.
  • Manage and improve 
    email automation workflows
     for lifecycle campaigns, lead nurturing, and customer retention.
  • Analyze campaign performance using KPIs such as 
    open rate, CTR, conversion rate, bounce rate
    , and 
    unsubscribe rate
    .
  • Work closely with 
    creative, content, sales, and product teams
     to align email messaging with overall business objectives.
  • Regularly 
    report insights
     and suggest improvements based on campaign performance and customer behavior analytics.
  • Stay up-to-date with the latest 
    email marketing trends, tools, platform updates
    , and best practices.
  • Design and execute 
    end-to-end digital marketing strategies
     aligned with company goals
  • Lead campaigns across 
    SEO, SEM, Social Media, Email, Content Marketing
    , and 
    Paid Media
  • Monitor and 
    analyze campaign data
     to optimize performance
  • Manage the 
    digital marketing budget
     effectively
  • Collaborate with 
    cross-functional teams
     (creative, sales, content)
  • Stay updated on 
    latest trends and tools
     in digital marketing
  • Develop and manage relationships with 
    agencies, vendors, and digital partners
  • Ensure 
    compliance
     with 
    data privacy
     and 
    digital marketing standards

Candidate Requirements:

  • Excellent communication
     (verbal & written)
  • Self-confident
    , with a 
    strong work ethic
  • Global exposure
     is a plus
  • Positive, 
    "can-do" attitude
  • Eagerness to learn
     and grow long-term with the company

Required Skills:

  • Bachelor's degree in 
    Marketing
    , 
    Business Administration
    , or related field (
    MBA preferred
    )
  • 8+ years
     of hands-on experience in 
    digital marketing strategy & execution
  • Expertise in platforms like 
    Google Ads
    , 
    Facebook Ads Manager
    , etc.
  • Strong command over 
    SEO, SEM, Content Marketing, Social Media
    , and 
    Analytics Tools
  • Ability to design and drive 
    high-performing digital campaigns
  • Data-driven approach
     to decision-making and optimization
  • Excellent 
    project management
     and 
    analytical thinking

Interested candidates share your application over mail - or call on

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