Digital Marketing Manager

7 days ago

Navi Mumbai, Maharashtra, India Eduonix Learning Solutions Full time US$ 40,000 - US$ 80,000 per year
JOB ROLE: As the Digital Marketing Manager at Eduonix, you'll lead efforts to enhance brand visibility, engage our audience, and drive conversions through strategic digital marketing initiatives. RESPONSIBILITIES: ·      Plan and execute all digital marketing, including SEO, SEM/SMM, E-Mail, Influencer and Affiliate campaigns. ·      Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). ·      Solid knowledge of website analytics tools. ·      Manage PPC campaigns effectively, including keyword research, ad creation, bid management, and performance tracking. ·      Monitor the performance of your PPC campaigns using key metrics such as click-through rate (CTR), conversion rate (CVR), cost per click (CPC), and return on ad spend (ROAS). ·      Identify trends and insights, and optimize spend and performance based on the insights. ·      Experience in setting up and optimizing Google Adwords campaigns. ·      Strong analytical skills and data-driven thinking.
ATTRIBUTES: ·      Expertise in managing digital marketing budgets efficiently, optimizing spending to achieve maximum ROI and meet revenue targets ·      Familiarity with artificial intelligence (AI) tools and platforms used in digital marketing. ·      Proven track record in driving revenue growth through digital marketing initiatives, demonstrating the ability to translate strategy into tangible business results. ·      Proficiency in data analysis and interpretation, utilizing tools and metrics to derive actionable insights. QUALIFICATION & EXPERIENCE: ·      Bachelor's Degree in Marketing, Communications, Business Administration, or any related field. ·      Candidates should possess a minimum of 5 years to 8 years of relevant experience in digital marketing roles ·      Minimum 4 years of experience in PPC (SEM/SMM) is mandatory. ·      Experience in Influencer Marketing, Affiliate Marketing is preferred.

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