Digital Marketing Manager

Profile

Digital Marketing Manager (Trading Domain)

About Us

Tradelab Technologies is a leading FinTech and capital markets technology company, headquartered in India, which develops high-performance software solutions for stock brokers, trading platforms, and financial institutions. Founded in July 2012 and incubated by a special R&D cell at IIT Kharagpur, we are at the forefront of building the next generation of trading technology. Our product portfolio includes advanced trading terminals, order-management systems (OMS), risk-management systems (RMS), low-latency exchange platforms, multi-crypto wallet solutions, and KYC/Compliance systems. We are defined by our commitment to "low latency," "high performance," and "real-time" systems that power the industry.

Role

We are seeking a strategic and results-driven Digital Marketing Manager to lead our B2B marketing initiatives in the competitive FinTech and capital markets technology landscape. You will be responsible for developing and executing comprehensive digital

marketing strategies that drive brand awareness, lead generation, and customer engagement across institutional and enterprise client segments.

Key Responsibilities

● Develop and execute multi-channel digital marketing strategies targeting B2B audiences in the FinTech and capital markets ecosystem

● Manage end-to-end campaign planning, execution, and optimization across SEO, SEM, content marketing, email marketing, and social media platforms

● Create and oversee thought leadership content including whitepapers, case studies, and technical blogs that resonate with brokers, trading firms, and financial institutions

● Drive lead generation initiatives and optimize conversion funnels to support business development goals

● Manage marketing analytics and reporting, providing actionable insights to improve campaign performance and ROI

● Collaborate with product and sales teams to develop compelling product positioning and go-to-market strategies

● Oversee website management, ensuring optimal user experience and technical SEO performance

● Build and manage relationships with digital agencies, technology vendors, and industry partners

● Monitor industry trends, competitor activities, and emerging marketing technologies to maintain competitive advantage

Skills & Experience

● 5-6 years of proven experience in digital marketing, preferably in B2B technology or SaaS environments

● Prior experience in the FinTech or Capital Markets industry is mandatory

● Demonstrated expertise in SEO/SEM, content marketing, marketing automation, and performance analytics

● Strong understanding of B2B buyer journeys and enterprise sales cycles

● Proficiency with marketing tools such as Google Analytics, Google Ads, HubSpot, SEMrush, or similar platforms

● Excellent written and verbal communication skills with the ability to articulate complex technical concepts

● Data-driven mindset with strong analytical and problem-solving abilities

● Experience managing marketing budgets and optimizing spend across channels

● Bachelor's degree in Marketing, Business, or related field; MBA is a plus

Why Join Us?

Join a pioneering technology company that is revolutionizing the capital markets infrastructure.

At Tradelab, you'll have the opportunity to work on cutting-edge, high-performance trading technology that powers some of the most demanding real-time systems in the financial industry.Born from IIT Kharagpur's innovation ecosystem and backed by over a decade of domain expertise, we offer an environment where your contributions directly impact the future of trading technology. Be part of a high-growth FinTech journey where innovation meets execution.

Job Type: Full-time

Pay: ₹1,000, ₹1,500,000.00 per year

Benefits:

• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person