Digital Marketing Specialist

16 hours ago


Kolkata, West Bengal, India Amar Tree Group Full time ₹ 88,800 - ₹ 6,00,000 per year

Key Responsibilities:

  • Digital Campaign Management:
  • Plan, execute, and monitor online marketing campaigns on Google Ads, Facebook, Instagram, LinkedIn, and other platforms.
  • Manage paid advertising budgets efficiently to maximize ROI.
  • SEO & Website Optimization:
  • Conduct keyword research and implement SEO strategies to improve organic search rankings.
  • Collaborate with the web team to enhance website performance and user experience.
  • Content & Social Media Marketing:
  • Create, curate, and manage content across social media and other digital channels.
  • Plan and execute social media campaigns to engage followers and grow audience.
  • Email Marketing & Lead Nurturing:
  • Design and send marketing emails/newsletters to clients and prospects.
  • Track email campaign performance and suggest improvements.
  • Analytics & Reporting:
  • Monitor, analyze, and report campaign performance using tools like Google Analytics, SEMrush, etc.
  • Provide actionable insights to improve future campaigns.
  • Collaboration & Innovation:
  • Work with internal teams (sales, creative, and management) to support marketing goals.
  • Stay updated with the latest trends, tools, and best practices in digital marketing.

Job Type: Full-time

Pay: ₹15, ₹25,000.00 per month

Benefits:

  • Paid sick time
  • Provident Fund

Work Location: In person



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