Digital Marketing Specialist

2 days ago

Kolkata, West Bengal, India InDiiServe Solutions Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Company Description

At InDiiServe Solutions, we are partners in growth, enabling businesses to thrive in a dynamic marketplace through expert Business Consulting, Business Process Management (BPM), Recruitment, AI, and Digital Marketing services. Our integrated approach optimizes operations, attracts top talent, and builds a powerful online presence for sustainable success. With a mission to drive efficiency, growth, and market leadership, we provide strategic insights and innovative solutions. Join us to transform your business and achieve your full potential.

1. Job Post Title: Digital Marketing Specialist (Combined Content, SEO, and Visuals)

Position/Designation: Content, SEO & Visual Specialist

Employment Type: Full-Time (Immediate Joiner)

Location: [Kolkata, WB/Remote]

Salary: 25K Per Month + Incentives

About Us:

We are a result oriented & fast-growing Business Consulting enablement agency/company focused on driving sales for our clients through superior product presentation, data-driven content, and targeted performance marketing. We operate a lean, high-impact team where every role is critical to client success.

The Role:

We are seeking a highly creative and technically proficient
Content, SEO & Visual Lead
to own our clients' entire organic presence and visual storytelling. This role is the creative heart of our team, bridging high-quality product presentation with strategic, search-optimized content. You will be responsible for defining the look, feel, and narrative of our clients' online listings and web properties. This is an individual contributor role.

Key Responsibilities:

  • Content Strategy & SEO/AEO/GEO (Organic Growth):
  • Develop and execute end-to-end content strategies, including blog posts, website copy, and persuasive e-commerce product listings.
  • Conduct deep keyword research and SEO/AEO/GEO audits to optimize all written content for high organic traffic and search engine rankings.
  • Manage and maintain content calendars to ensure consistency across all client channels.

Visual & Web Design (Product Presentation):

  • Oversee and, where necessary, perform high-quality editing of product photography and creation of supporting graphics (infographics, lifestyle images) for e-commerce listings and ad creatives.
  • Ensure all visual assets adhere to brand guidelines and e-commerce platform specifications (e.g., Amazon, Flipkart, Myntra).
  • Manage content layout and basic updates on client websites and landing pages (CMS experience required).

Collaboration:

  • Work directly with the Performance Marketing Specialist to ensure creative assets and SEO efforts align with paid campaign objectives.

Qualifications:

  • 2+ years
    of proven experience in a combined Content Marketing, SEO/AEO/GEO, and Graphic/Visual Design role.
  • Expert-level knowledge of SEO best practices, keyword research tools (e.g., SEMrush, Ahrefs), and Google Analytics.
  • High proficiency in graphic design/editing software (e.g., Adobe Photoshop, Figma, Canva, Perplexity, RunwayML and knowledge of modern AI tools).
  • Strong portfolio demonstrating excellent copywriting skills and compelling visual design work.
  • Experience with e-commerce platforms (Amazon, Shopify, Myntra etc.) is a significant plus.

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