Manager Performance Marketing

2 weeks ago

Greater Bengaluru Area, India Simplilearn Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Responsibilities:

● Plan and execute comprehensive paid digital marketing strategies, leveraging Google

Search, Bing Search, Google Analytics, YouTube Ads, Google Discovery Ads, and Demand

Gen campaigns.

● Measure and analyze the performance of all digital marketing campaigns, and evaluate them

against pre-defined goals, focusing on ROI and KPIs.

● Identify key trends and insights from the data, and utilize these insights to optimize spending

and overall campaign performance.

● Brainstorm innovative and sustainable growth strategies to ensure the continuous evolution of

digital marketing initiatives.

● Strategize, implement, and assess experiments and conversion tests to improve campaign

effectiveness and efficiency.

● Collaborate closely with internal teams to develop and enhance ad copies and landing pages,

as well as to optimize the user experience throughout the customer journey.

● Coordinate with the content and design team to create compelling ad assets.

● Utilize strong analytical skills to evaluate the end-to-end customer experience across multiple

channels and touchpoints.

● Foster collaborations with Google Partners to drive business growth and expansion.

● Implement and monitor conversion points, and optimize user funnels for maximum conversion

rates.

● Evaluate emerging technologies and provide insights and recommendations for their adoption

where appropriate.

Requirements and Skills

:● A minimum of 3-5 years of experience in digital marketing is required

.● Demonstrable experience in setting up and optimizing Google Ads, Bing Ads, and socia

lmedia campaigns

.● Highly creative with a proven ability to identify target audiences and design digital campaign

sfor effective lead generation

.● Experience in conducting A/B and multivariate experiments to enhance campaig

nperformance

.● Strong analytical skills and a data-driven approach to decision-making

.● Profound knowledge of analytics tools such as Keyword Planner, Performance Planner

,Google Analytics 4 (GA4), Google Tag Manager

.● Familiarity with Google Ads Editor, Bing Editor, Tableau, and Salesforce is preferred

.● Proficiency in using MS Office Suite, particularly Excel and PowerPoint

.● Up-to-date knowledge of the latest trends and best practices in online marketing an

dmeasurement

.● Experience in optimizing landing pages and user funnels to drive higher conversion rate

s

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