Performance Marketing Specialist
1 day ago
Core Skills Required1. Campaign Setup & Strategy (MOST IMPORTANT)
- Knows proper campaign objectives: Sales, Leads, Traffic, Engagement
- Understands conversion tracking, events, and pixel setup
- Can plan TOF–MOF–BOF funnel (top/middle/bottom funnel)
Audience & Targeting Expertise
- Custom Audience creation (website visitors, add-to-cart, IG engagement)
- Lookalike audience testing
- Interest & behavior based audience stacking
- Region + language segmentation
Strong Creative Direction
- Can decide:
- Which creatives convert
- What hooks will work
- What ad formats grab attention (Reels, Carousels, Static)
- Works with designer to improve click-through rate
Data Analysis + Optimization
- Reads Ads Manager data DAILY:
- CPR / CPL
- CPM
- CTR
- ROAS
- Frequency
- Knows when to kill, scale, or duplicate ads
Technical Knowledge
- Pixel setup
- Event testing
- Conversion API (CAPI)
- Domain verification
- AB testing
Strong Understanding of E-commerce
They should know:
- Product catalog ads
- Dynamic ads setup
- Offer-based retargeting
- Abandoned cart retargeting
Experience Level Needed for "Good Performance"
- Minimum 2–3 years of experience specifically in Meta Ads
- Should have handled ₹5–15 lakh monthly spend
- Should show proven ROAS data from past clients
- Should have worked with Etsy, Amazon, Shopify, or general e-commerce brands
Job Types: Full-time, Permanent
Pay: ₹20, ₹30,000.00 per month
Work Location: In person
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