Performance Marketing Specialist

1 day ago


Vaishali Nagar, Rajasthan, India COMcreatives Full time

Core Skills Required1. Campaign Setup & Strategy (MOST IMPORTANT)

  • Knows proper campaign objectives: Sales, Leads, Traffic, Engagement
  • Understands conversion tracking, events, and pixel setup
  • Can plan TOF–MOF–BOF funnel (top/middle/bottom funnel)

Audience & Targeting Expertise

  • Custom Audience creation (website visitors, add-to-cart, IG engagement)
  • Lookalike audience testing
  • Interest & behavior based audience stacking
  • Region + language segmentation

Strong Creative Direction

  • Can decide:
  • Which creatives convert
  • What hooks will work
  • What ad formats grab attention (Reels, Carousels, Static)
  • Works with designer to improve click-through rate

Data Analysis + Optimization

  • Reads Ads Manager data DAILY:
  • CPR / CPL
  • CPM
  • CTR
  • ROAS
  • Frequency
  • Knows when to kill, scale, or duplicate ads

Technical Knowledge

  • Pixel setup
  • Event testing
  • Conversion API (CAPI)
  • Domain verification
  • AB testing

Strong Understanding of E-commerce

They should know:

  • Product catalog ads
  • Dynamic ads setup
  • Offer-based retargeting
  • Abandoned cart retargeting

Experience Level Needed for "Good Performance"

  • Minimum 2–3 years of experience specifically in Meta Ads
  • Should have handled ₹5–15 lakh monthly spend
  • Should show proven ROAS data from past clients
  • Should have worked with Etsy, Amazon, Shopify, or general e-commerce brands

Job Types: Full-time, Permanent

Pay: ₹20, ₹30,000.00 per month

Work Location: In person


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