Performance Marketer

14 hours ago


Vaishali Nagar, Rajasthan, India Inkling Marketing Full time ₹ 42,00,000 - ₹ 66,00,000 per year

About the Role

Inkling Marketing is looking for a highly skilled Full-Stack Performance Marketer who can manage, optimize, and scale campaigns across ALL major advertising platforms. If you're someone who lives in dashboards, loves A/B testing, and knows how to turn budgets into results we want you.

Key ResponsibilitiesCampaign Management Across Platforms:

  • Google Ads (Search, Display, YouTube, Performance Max)
  • Meta Ads (Facebook + Instagram)
  • LinkedIn Ads
  • Twitter/X Ads
  • Snapchat & Pinterest Ads (if required)
  • Amazon Ads / Flipkart Ads (optional)
  • Programmatic & OTT Platforms (if needed)

Performance & Strategy:

  • Plan and execute full-funnel paid marketing strategies
  • Daily monitoring and optimization for CPL, CPA, ROAS
  • Create audience segments & lookalike audiences
  • Build remarketing and retargeting funnels
  • Conduct A/B tests for creatives, copies, audiences & landing pages
  • Collaborate with design team for ad creatives
  • Improve landing page performance (heatmaps, CTAs, flow)

Tracking & Reporting:

  • Pixel setup (Meta, LinkedIn, TikTok, etc.)
  • Google Tag Manager, GA4, UTM tracking
  • Weekly and monthly performance reporting
  • Competitor analysis & trend monitoring

Requirements

  • 1–4 years of hands-on performance marketing experience
  • Strong command over multiple ad platforms
  • Excellent analytical & problem-solving skills
  • Ability to manage budgets, scale campaigns & maintain lead quality
  • Good communication skills and teamwork

Good to Have (Bonus Skills)

  • Experience in Real Estate, Education, E-commerce, or D2C
  • Knowledge of SEO & Content Strategy
  • Automation tools (Zapier, CRM integrations, lead routing)
  • Basic design skills for ad creatives
  • AI-based tools for optimization & copy

Job Type: Full-time

Pay: ₹25, ₹45,000.00 per month

Benefits:

  • Work from home

Work Location: In person



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