Channel Strategy Lead

1 day ago

Kolkata, West Bengal, India Captain Steel Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Position Title : Channel Strategy Lead

Location : Camac Street ( HO), Kolkata

Key Responsibilities:

Strategic Planning:

  • Develop and execute channel strategy for new and existing business and aligned with the company's overall business goals.
  • Conduct market analysis to identify opportunities for growth and competitive advantage.
  • Assess the performance of channel partners, distributors, talents, influencers and come up with strategies for development of weak markets.
  • Analyze market share trends and competitive landscape
  • Ensure optimal channel performance through a combination of strategic and tactical enablers, leveraging the strengths of Influencers, IT, HR, Sales & Technical teams, Marketing, Logistics, and other key stakeholders.

Channel Development:

  • Identify and establish new distribution channels to expand the companys market reach.
  • Strengthen relationships with Distributor, Dealer, and other Channel partners.
  • Implement channel-specific sales and marketing programs to drive product demand and brand loyalty.

Talents performance management (Leadsquarred app):

  • Handling of Leadsqaurred app for tracking automated visit of Sales, Technical talents.
  • Prepare mechanism for adhering Permanent Journey Plan (PJP).
  • Vendor management for development of Leadsquarred app as per company requirements.

Scheme preparation and execution:

  • Drive new scheme and monitor performance on periodical basis.
  • Provide scheme proposal to enhance company performance.

Price Analysis:

  • Analyse consumer price and identifying discounts offered.
  • Understanding the Dealer price and RCP gap.

Sales and Marketing:

  • Collaborate with the sales team to set and achieve sales targets.
  • Provide support to marketing team to design and execute promotional campaigns, offers, and initiatives to boost sales in white space markets.
  • Monitor and analyze sales performance data, build up strategies.

Call Center Handling:

  • Develop and implement customer feedback and channel partner, influencer information mechanism to continuously improve service quality.

Team Leadership:

  • Lead, mentor, and develop a team of professionals focused on channel management.
  • Foster a collaborative and high-performance culture within the team.
  • Provide regular training and development opportunities to enhance team capabilities.

Cross-functional Collaboration:

  • Prepare process and SOPs across functions.
  • Work closely with the marketing team to develop and execute integrated marketing strategies.
  • Partner with supply chain and logistics teams to ensure efficient product distribution and availability.

Reporting and Analysis:

  • Prepare regular reports on channel performance, sales trends, and market dynamics.
  • Use data-driven insights to make informed decisions and recommendations.
  • Present findings and strategic plans to senior management.

Desired Candidature:

  • 8 to 10 years of similar experience in Iron / Steel / Building Materials industry
  • MBA / PGDM in marketing or equivalent

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