Business Development Manager

14 hours ago

Ernakulam Kochi Kottayam, India Bestsellers (Cochin) Private Limited Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Purpose:

To drive business growth and market penetration for Franke-Faber kitchen appliances in the assigned territory through effective channel sales management, dealer development, ISD monitoring, retail merchandising, and inventory control.

The role requires a proactive, target-driven professional capable of building strong dealer networks and ensuring brand visibility and consistent sales performance in the assigned districts.

Key Responsibilities:

1. Channel Sales Development

  • Achieve assigned sales targets for the territory (primary & secondary).
  • Expand the existing dealer network by identifying and onboarding new channel partners.
  • Conduct regular field visits to understand market dynamics and competitor activity.
  • Implement local promotional strategies in line with brand campaigns.

2. Dealer & Distributor Relationship Management

  • Build and maintain strong, long-term relationships with existing dealers/distributors.
  • Conduct regular business reviews and support dealers in achieving monthly targets.
  • Ensure timely collection of payments and manage credit limits as per company policy.
  • Address partner concerns and provide business support as needed.

3. ISD (In-Store Demonstrator) Monitoring

  • Supervise ISDs deployed at key dealer counters and ensure product knowledge, grooming, and performance standards are maintained.
  • Conduct regular audits and on-the-job training for ISDs to improve customer engagement and conversion rates.
  • Track ISD productivity using defined KPIs and prepare periodic reports for management.

4. Display & Visual Merchandising

  • Ensure availability of Franke-Faber product displays at all active counters.
  • Implement and monitor in-store branding and POSM compliance.
  • Collaborate with the marketing team to execute display upgrades, new planograms, or branding activations.

5. Inventory & Stock Management

  • Coordinate with the supply chain and dealer partners for inventory forecasting and replenishment.
  • Avoid stockouts or overstock situations by maintaining ideal stock levels.
  • Track and manage aging stock, returns, and slow-moving inventory.

6. Market Intelligence & Reporting

  • Gather and report market trends, competitor pricing, schemes, and new product launches.
  • Submit timely reports such as daily sales updates, weekly sales forecasts, and monthly performance summaries.
  • Provide actionable insights to the sales and product teams to enhance regional performance.

7. Training & Product Knowledge

  • Train dealer sales staff and ISDs on product features, USP, and selling techniques.
  • Organize product demos and customer education events in coordination with marketing.

Key Performance Indicators (KPIs):

  • Achievement of monthly/quarterly/annual sales targets.
  • Dealer satisfaction and engagement scores.
  • ISD performance metrics.
  • Display & branding compliance score.
  • Collection efficiency and credit control.
  • New dealer onboarding and territory expansion.

Qualifications & Experience:

  • Bachelor's degree (preferably in Business, Marketing, or related field). MBA preferred.
  • 2 to 6 years of experience in channel sales, dealer/distributor management, or retail appliance sales (FMCG or Consumer Durables preferred).
  • Proven experience in managing territories and achieving sales goals.
  • Familiarity with kitchen appliances or home electronics market is an added advantage.

Skills & Attributes:

  • Strong communication, negotiation, and interpersonal skills.
  • Self-motivated with a target-oriented mindset.
  • Ability to work independently and manage multiple priorities.
  • Proficient in MS Office (Excel, PowerPoint) and CRM tools.
  • Willingness to travel extensively across assigned districts.

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