Shopper Marketing Manager

2 days ago

Gurgaon, Haryana, India Nat Habit Full time ₹ 8,00,000 - ₹ 12,00,000 per year

About us:
We are making natural living a HABIT little by little . We do so by serving 100% natural self care to our consumers. The formulations are authentic ayurvedic solutions that are proprietary and developed by our own R&D. The products are prepared fresh everyday in our ayurvedic kitchen, out of whole and raw ingredients such as fresh milk, curd, fruit pulps, flowers, herbs, nut & spices. This offering of Fresh Ayurveda has made a mark in the Indian personal care industry. Today 23Lac+ customers trust us for their personal care needs. The founding team has a strong startup experience, is well funded and backed by tier 1 institutional investors.

Job Title:
Shopper Marketing Manager

Location:
Gurugram, Haryana, India

Experience Required:
1–2 years

Reports To:
Head, E-commerce

Role Overview:
We are looking for a dynamic, detail-oriented Shopper Marketing professional with 1–2 years of experience in managing category growth initiatives. The role will focus on category P&L management, market analysis, identifying growth opportunities, and driving sales for new product development (NPD). You will work closely with cross-functional teams to strengthen market presence and deliver measurable business results.

Key Responsibilities:

1.
Category Revenue & Profitability Management

  • Monitor and manage category top-line and bottom-line performance.
  • Track sales data, profit margins, and promotional effectiveness.
  • Ensure category pricing and promotional strategies support business objectives.

2.
Market Research & Category Sizing

  • Conduct in-depth market analysis to estimate category size, growth potential, and competitor share.
  • Leverage shopper insights, retail audits, and syndicated data to guide category strategies.

3.
Market Share Growth

  • Design and execute shopper marketing programs to drive brand visibility and conversion at retail touchpoints.
  • Collaborate with sales teams to implement execution plans across modern trade, general trade, and e-commerce channels.

4.
Category Opportunity Identification

  • Identify high-potential sub-categories, consumption trends, and whitespace opportunities.
  • Develop recommendations for product portfolio expansion and targeting strategies.

5.
Driving NPD Sales

  • Support the launch of new products through market activation plans.
  • Monitor post-launch performance and optimize based on customer and retailer feedback.

Skills & Competencies:

  • Strong analytical and problem-solving skills.
  • Proficiency in MS Excel, PowerPoint, and data analytics tools (Nielsen, Kantar, etc., preferred).
  • Ability to interpret market and consumer data to develop actionable plans.
  • Excellent communication and presentation skills.
  • Strong cross-functional collaboration mindset.

Qualifications:

  • Master's degree in Marketing, Business Administration, or a related field
  • MBA from Tier 1 B-schools preferred
  • 1–2 years of relevant experience in shopper marketing, trade marketing, or category management in FMCG/CPG industry.

Key Performance Indicators (KPIs):

  • Category revenue growth vs. target.
  • Market share improvement.
  • NPD sales contribution.
  • ROI on shopper marketing initiative

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