Shopper Marketing Manager

4 days ago

Gurgaon, Haryana, India Nat Habit Full time ₹ 8,00,000 - ₹ 12,00,000 per year

About us:
We are making natural living a HABIT little by little . We do so by serving 100% natural self care to our consumers. The formulations are authentic ayurvedic solutions that are proprietary and developed by our own R&D. The products are prepared fresh everyday in our ayurvedic kitchen, out of whole and raw ingredients such as fresh milk, curd, fruit pulps, flowers, herbs, nut & spices. This offering of Fresh Ayurveda has made a mark in the Indian personal care industry. Today 23Lac+ customers trust us for their personal care needs. The founding team has a strong startup experience, is well funded and backed by tier 1 institutional investors.

Job Title:
Shopper Marketing Manager

Location:
Gurugram, Haryana, India

Experience Required:
1–2 years

Reports To:
Head, E-commerce

Role Overview:
We are looking for a dynamic, detail-oriented Shopper Marketing professional with 1–2 years of experience in managing category growth initiatives. The role will focus on category P&L management, market analysis, identifying growth opportunities, and driving sales for new product development (NPD). You will work closely with cross-functional teams to strengthen market presence and deliver measurable business results.

Key Responsibilities:

1.
Category Revenue & Profitability Management

  • Monitor and manage category top-line and bottom-line performance.
  • Track sales data, profit margins, and promotional effectiveness.
  • Ensure category pricing and promotional strategies support business objectives.

2.
Market Research & Category Sizing

  • Conduct in-depth market analysis to estimate category size, growth potential, and competitor share.
  • Leverage shopper insights, retail audits, and syndicated data to guide category strategies.

3.
Market Share Growth

  • Design and execute shopper marketing programs to drive brand visibility and conversion at retail touchpoints.
  • Collaborate with sales teams to implement execution plans across modern trade, general trade, and e-commerce channels.

4.
Category Opportunity Identification

  • Identify high-potential sub-categories, consumption trends, and whitespace opportunities.
  • Develop recommendations for product portfolio expansion and targeting strategies.

5.
Driving NPD Sales

  • Support the launch of new products through market activation plans.
  • Monitor post-launch performance and optimize based on customer and retailer feedback.

Skills & Competencies:

  • Strong analytical and problem-solving skills.
  • Proficiency in MS Excel, PowerPoint, and data analytics tools (Nielsen, Kantar, etc., preferred).
  • Ability to interpret market and consumer data to develop actionable plans.
  • Excellent communication and presentation skills.
  • Strong cross-functional collaboration mindset.

Qualifications:

  • Master's degree in Marketing, Business Administration, or a related field
  • MBA from Tier 1 B-schools preferred
  • 1–2 years of relevant experience in shopper marketing, trade marketing, or category management in FMCG/CPG industry.

Key Performance Indicators (KPIs):

  • Category revenue growth vs. target.
  • Market share improvement.
  • NPD sales contribution.
  • ROI on shopper marketing initiative

  • Trade Marketing Manager

    1 day ago

    Gurgaon, Haryana, India Idam Natural Wellness Full time ₹ 12,00,000 - ₹ 24,00,000 per year

    Role Overview: We are seeking a high-performing Trade Marketing Manager to drive brand visibility, shopper engagement, and sales performance across General Trade Channel. The ideal candidate will bring strong analytical acumen, on ground execution excellence, and strategic thinking to align trade marketing initiatives with business goals.Key...

  • Account Manager

    4 days ago

    Gurgaon, Haryana, India CAREER BLOC Full time ₹ 5,00,000 - ₹ 15,00,000 per year

    Industry & Sector:Marketing & Advertising — Offline/Experiential Marketing, Retail & Shopper Activation across India. We deliver on-ground brand experiences, retail campaigns, and partner-led activations for consumer and enterprise clients.Primary Title:Account Manager - Offline MarketingLocation & Workplace:India — On-site role with regular field travel...

  • Commercial Marketing Manager

    4 days ago

    Gurgaon, Haryana, India Suntory Global Spirits Full time ₹ 20,00,000 - ₹ 25,00,000 per year

    What makes this a great opportunity? A global company with approximately 6,000 employees in more than 30 countries, one of Suntory Global Spirit's core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations,...

  • Perfect Store Lead; Wrigley; Gurgaon

    1 week ago

    Gurgaon, Haryana, India Mars Full time ₹ 4,00,000 - ₹ 12,00,000 per year

    Job DescriptionRole : Perfect Store LeadLocation : GurgaonJob PurposeTo champion the Perfect Store program by setting global best practices, driving flawless execution, and enabling stakeholders to deliver consistent, high-quality in-store excellence that boosts visibility, availability, and shopper experience. Perfect store is a big lever for Mars Wrigley...

  • Digital Marketing Manager

    23 hours ago

    Gurgaon, Haryana, India Amaytics-A Digital Marketing Agency Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    We're Hiring: Digital Marketing ManagerLocation: Gurgaon | Full-Time | On-siteAre you a creative thinker with a data-driven mind?We're looking for a Digital Marketing Manager who can plan, execute, and scale marketing strategies for clients across industries—and confidently communicate with international clients.What You'll Do: Develop & execute...

  • Growth Marketing Manager

    1 week ago

    Gurgaon, Haryana, India Viral Pitch: Influencer Marketing Platform Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    About Viral PitchViral Pitch is a self-serve influencer marketing platform that empowers brands to discover, collaborate, and measure campaigns with creators globally. Trusted by 1000+ brands and mobile apps, Viral Pitch combines AI-driven insights, automation, and transparent analytics to deliver measurable campaign outcomes.We are building the next...

  • Digital Marketing Assistant

    6 days ago

    Gurgaon, Haryana, India Classify Marketing Full time ₹ 1,20,000 - ₹ 5,28,048 per year

    Job Title: Digital Marketing AssistantCompany: JSS Realty InfratechLocation: [Gurugram] (On-site)Job Type: Full-TimeJob Summary:We are looking for a proactive and creative Digital Marketing Assistant to support our marketing team in executing online campaigns, managing social media platforms, and optimizing digital presence to enhance brand visibility and...

  • Perfect Store Lead; Wrigley; Gurgaon

    2 weeks ago

    Gurgaon, Haryana, India Mars Full time ₹ 6,00,000 - ₹ 18,00,000 per year

    Job Description:Role : Perfect Store LeadLocation : GurgaonJob Purpose To champion the Perfect Store program by setting global best practices, driving flawless execution, and enabling stakeholders to deliver consistent, high-quality in-store excellence that boosts visibility, availability, and shopper experience. Perfect store is a big lever for Mars Wrigley...

  • Senior Director, C&CL

    2 weeks ago

    Gurgaon, Haryana, India The Coca-Cola Company Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Focus, Scope, & ImpactLead, design and implement integrated consumer-centric strategies for Large Retail Channel & Customers to drive sustainable revenue and margin growth, win share and drive basket incidence.Responsible for stewarding the relationship with key stakeholders across the customers and leading the team to build best in class value-based...

  • Fashion Designer- Konception Design Gurugram

    2 weeks ago

    Gurgaon, Haryana, India Konception Designs Full time ₹ 5,00,000 - ₹ 15,00,000 per year

    Job Description: Apparel Designer – Export House & Domestic RetailCompany: Konception DesignsLocation: GurugramJob Type: Full-TimeOverview:We are seeking a versatile and dynamic Apparel Designer to manage the end-to-end design lifecycle for our diverse client base. This role requires a keen eye for global and Indian fashion and the ability to adapt trends...