Business Development Executive

Job Title: Business Development Executive

Department: Offline Marketing

Location: Across Kerala (Field-Based)

Reporting to: Marketing Manager

Job Summary:

As a Business Development Executive at Elance Learning Provider Pvt. Ltd., you will

play a key field role in driving offline marketing, lead generation, and business

development. Your responsibilities include school and college visits, meeting key

decision-makers, conducting awareness sessions, collecting student data, and

functioning as one of Elances sales funnel.

You will also have the opportunity to lead and executing public events, student expos,

and local brand activities, as well as creating and managing community networks to

enhance brand visibility and generate leads.

This role demands extensive fieldwork, proactive planning, and business development

mindset to create new opportunities for Elance in the education sector.

Key Responsibilities

1. School & College Marketing Activities

• Develop and execute route plans to cover maximum schools and colleges in your
  
  assigned territory.
• Conduct career awareness sessions, workshops, and seminars
• Meet Principals, Heads of Departments, and Teachers to pitch Elance programs
  
  and establish long-term partnerships.
• Collect and verify student and parent data for lead generation and maintain CRM
  
  updates.
• Support branding activities such as classroom posters, standees, and brochure
  
  distribution during school visits.

2. Community Creation & Engagement

• Build and manage local agent networks and micro-communities to generate
  
  continuous leads.
• Activate word-of-mouth campaigns through community initiatives and local
  
  partnerships.
• Promote Elance in local neighborhoods, enhancing credibility and trust.

3. Public Activities & Events (Business Development Opportunities)

• Plan and execute major public-facing marketing activities to boost brand visibility and attract student leads: Student Expos & Educational Fairs: Organize and participate in expos to connect with students and parents directly, Sponsorship Events & Partnerships: Represent Elance at school fests, meets, college festivals, and community events, Workshops & Skill Development Events: Host sessions on career awareness, entrance prep, and skill-based learning.
• Business Development Focus: Identify new partnership opportunities with schools, colleges, tuition centers, and local businesses, Explore tie-ups with educational associations, Evaluate event outcomes to assess ROI in terms of leads, community growth, and institutional engagement.

4. Sales Funnel & Pre-Sales Support

• Convert field activities into leads, entering all data into CRM with 100% accuracy.
• Coordinate with the sales and counseling team for timely follow-ups and nurturing
  
  leads.
• Drive student walk-ins to Elance Centers
• Monitor agent network performance and ensure monthly lead targets are met.

5. Planning, Reporting & Coordination

• Prepare daily route plans to optimize school/college coverage and event
  
  participation.
• Maintain daily activity logs including institutional visits, sessions conducted, leads
  
  collected, and event outcomes.
• Submit daily, weekly, and monthly performance reports with actionable insights.
• Collaborate with cross-functional teams (Sales, Product, Operations) to support
  
  campaign execution and business growth.

Skills & Requirements:

• Graduate in Marketing, Business, or any relevant field.
• 0-3 years in field marketing, BTL campaigns, or education business
  
  development.
• Strong communication and presentation skills in English & Malayalam.
• Capable of planning routes, organizing events, and engaging communities.
• Comfortable with extensive travel and target-driven fieldwork.
• Basic proficiency in CRM tools, Excel, and Google Workspace.