Performance Marketing Executive – Meta
8 hours ago
Performance Marketing Executive – Meta & Google Ads
Company: Wildship Enterprises (Parent Company of Svastika)
Location: Mumbai – Vikhroli
Department: Marketing
Type: Full-time
At Wildship Enterprises—the parent company of Svastika, a brand known for blending aesthetics with cultural and spiritual essence—we are seeking an experienced Performance Marketing Specialist – Meta & Google Ads with a strong background in e-commerce marketing.
This role is ideal for someone who understands how to drive sales and revenue through data-driven advertising, can optimize campaigns across Meta and Google platforms, and has hands-on experience in scaling D2C (Direct-to-Consumer) e-commerce brands.
Key Responsibilities
- Campaign Strategy:
Plan, execute, and manage e-commerce ad campaigns on Meta (Facebook & Instagram) and Google (Search, Display, Shopping, YouTube).
Focus on driving sales, conversions, and ROAS (Return on Ad Spend).
- Optimization & Analysis:
Continuously monitor performance metrics (CPA, CTR, ROAS, CPC, Conversion Rate) and optimize for better results.
Implement data-driven decisions to scale winning campaigns and pause underperformers.
- Creative Collaboration:
Work closely with the content, design, and product teams to create compelling ad creatives and landing pages tailored for e-commerce audiences.
- A/B Testing & Experimentation:
Conduct A/B tests for audiences, creatives, copy, and ad formats to identify what performs best for different product categories.
- Budget & Bidding Management:
Manage and optimize ad spends efficiently across platforms to ensure maximum ROI within assigned budgets.
- Targeting & Retargeting:
Utilize custom audiences, lookalike segments, and keyword strategies to reach new customers and re-engage existing ones.
- Trend Awareness:
Stay up to date with the latest e-commerce trends, algorithm updates, and digital marketing innovations across Meta and Google Ads.
- Reporting & Insights:
Create detailed performance reports with actionable insights and recommendations for continuous improvement.
Qualifications and Skills
Experience: Minimum 2–4 years of hands-on experience in e-commerce performance marketing (Meta & Google Ads).
Track Record: Proven success in driving online sales, optimizing ROAS, and scaling paid campaigns for D2C or e-commerce brands.
Tools Expertise: Proficient in Meta Ads Manager, Google Ads, Google Analytics, Google Merchant Center, and Pixel/conversion tracking setup.
Analytical Mindset: Strong ability to interpret data, spot trends, and make strategic adjustments.
Creativity: Skilled at collaborating on high-converting ad creatives and landing pages.
Adaptability: Comfortable working in a fast-paced e-commerce environment with changing trends and new opportunities.
Why Join Us?
At Wildship Enterprises, we're not just about performance—we're about purpose. As the parent company of Svastika, a brand rooted in aesthetic and cultural values, we believe in combining creativity with measurable impact.
Here's what you can expect:
Opportunity to manage high-impact e-commerce ad campaigns from strategy to execution.
Work with a passionate, data-driven, and creative marketing team.
Grow in a culture that values innovation, ownership, and results.
If you have a passion for e-commerce marketing and know how to make ads convert, we'd love to hear from you
Apply now to be part of our growth journey at Wildship Enterprises.
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Job Type: Full-time
Pay: ₹25, ₹35,000.00 per month
Benefits:
- Health insurance
- Paid sick time
- Paid time off
Work Location: In person
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