Performance Marketing Executive
9 hours ago
Job Title: Performance Marketing Executive
Location: [Insert Location or “Remote”]
Department: Digital Marketing / E-commerce
Reporting to: Marketing Manager or Head of Growth
Experience Required: 1-3 years
Employment Type: Full-Time
Job Summary
We are looking for a results-driven Performance Marketing Executive to manage and optimize paid advertising campaigns across platforms like Meta (Facebook/Instagram), Google Ads, YouTube, and marketplaces (Amazon/Flipkart if applicable). You will be responsible for driving ROI, generating quality traffic, and achieving growth KPIs such as ROAS, CAC, and conversions.
Key Roles & Responsibilities
Campaign Management
Plan, execute, and optimize paid ad campaigns on Google Ads (Search, Display, YouTube), Facebook/Instagram, and other digital platforms.
Conduct A/B testing of creatives, headlines, targeting, and landing pages.
Budget & ROI
Manage monthly ad budgets with a focus on maximizing ROI and lowering customer acquisition cost (CAC).
Monitor key performance metrics (CTR, CPC, ROAS, CPM, CPL) and deliver weekly reports.
Analytics & Reporting
Use tools like Google Analytics, Meta Ads Manager, and GA4 to track funnel performance.
Prepare reports with insights, optimizations, and action plans based on data.
Audience & Targeting
Create custom, lookalike, and retargeting audiences based on customer behavior and campaign goals.
Use dynamic product ads and performance creative strategies for remarketing.
Coordination & Execution
Collaborate with content, design, and product teams for campaign assets.
Coordinate with marketplaces (Amazon/Flipkart) if applicable for ad strategy and deals.
**Required Skills**:
Hands-on experience in Google Ads, Facebook Ads Manager, GA4, and Google Tag Manager
Strong knowledge of conversion tracking, attribution models, and pixel setup
Excellent analytical skills with Excel and/or reporting dashboards
Knowledge of e-commerce funnels, retargeting, and sales-led performance marketing
Familiarity with Shopify, WooCommerce, or similar CMS is a plus
**Qualifications**:
Bachelor’s degree in Marketing, Business, Communications, or a related field
Google Ads / Meta Blueprint certifications are a plus
1-3 years of experience in digital/performance marketing
Bonus Points (Good to Have)
Experience in D2C brands or fashion/lifestyle category
Understanding of marketplace ad panels (Amazon Sponsored Ads, Flipkart PPC)
Exposure to creative A/B testing
Pay: ₹14,000.00 - ₹30,000.00 per month
**Benefits**:
- Provident Fund
Schedule:
- Day shift
Application Question(s):
- How many years experience in Google ads
- How many years of experience in Meta ads
- How many years of experience in e-commerce
**Language**:
- English (preferred)
Work Location: In person
Application Deadline: 04/08/2025
-
Associate - Performance Marketing
1 week ago
Mumbai, Maharashtra, India Northwest Executive Education -GL Full timeAssociate - Performance Marketing Experience: 4 - 6 years Location: Mumbai Roles and Responsibilities - Manage, review, and perform program marketing responsibilities associated with Facebook, Linkedin, Google Ads, Instagram and other digital platforms. - Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the...
-
Performance Marketing Executive
1 week ago
Andheri West, Mumbai, Maharashtra, India Par Marketing Pvt.Ltd. Full time**Responsibilities**: - Plan, execute, and optimize performance marketing campaigns across various platforms such as Facebook Ads Manager, Google Ads, etc. for various social media & other platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok. - Conduct thorough audience research to identify target demographics and...
-
Performance Marketing Executive
2 weeks ago
Andheri West, Mumbai, Maharashtra, India Par Marketing Pvt.Ltd. Full time**Key Responsibilities** - Develop and implement paid media strategies across Meta (Facebook & Instagram), Google Ads, YouTube Ads, LinkedIn Ads, Quora, Reddit, and other ad platforms. - Manage end-to-end campaign execution: planning, setup, A/B testing, budget allocation, optimization, and performance analysis. - Continuously monitor and improve campaign...
-
Mumbai, Maharashtra, India The Brand Saloon - Digital Marketing Agency Full timeJob Summary: We are seeking a detail-oriented and results-driven SEM Executive to support our digital marketing efforts. The SEM Executive will assist in the execution and optimization of digital marketing campaigns across various channels to drive traffic, conversions, and revenue. **Responsibilities**: - Conduct keyword research and analysis to identify...
-
Performance Marketing Expert
1 week ago
Pune, Maharashtra, India Saletify Marketing Full time**Job Designation**:Performance Marketing Expert **Job Location**:Pune **Salary**:As per the company standards **Qualification**:BE, B-Tech, BCA, Bsc-IT, Diploma, Any Technical Graduate or Post Graduate, etc. **Key Skills**:SEM, Google Ads, Keyword Research, SEO, etc. **Experience**:Min 2 years **Key Responsibilities**: - Includes into planning &...
-
Sem Executive
2 weeks ago
Lower Parel, Mumbai, Maharashtra, India The Brand Saloon - Digital Marketing Agency Full timeJob Summary: We are seeking a detail-oriented and results-driven SEM Executive to support our digital marketing efforts. The SEM Executive will assist in the execution and optimization of digital marketing campaigns across various channels to drive traffic, conversions, and revenue. **Responsibilities**: - Conduct keyword research and analysis to identify...
-
Sem Executive
6 days ago
Lower Parel, Mumbai, Maharashtra, India The Brand Saloon - Digital Marketing Agency Full timeJob Summary: We are seeking a detail-oriented and results-driven SEM Executive to support our digital marketing efforts. The SEM Executive will assist in the execution and optimization of digital marketing campaigns across various channels to drive traffic, conversions, and revenue. **Responsibilities**: - Conduct keyword research and analysis to identify...
-
Performance Marketing Specialist
2 weeks ago
Mumbai, Maharashtra, India Apex Executive Education Full time ₹ 15,00,000 - ₹ 25,00,000 per yearJob Title:Performance Marketing SpecialistLocation:Mumbai (Jogeshwari/Andheri)Experience Required:Minimum 8 yearsIndustry Preference:Higher EdTech (Online Education – MBA & Graduation Programs)About the RoleWe are seeking an experiencedPerformance Marketing Specialistto lead and optimize our digital campaigns for Higher Education programs (MBA, Graduation,...
-
Performance Marketing Executive
4 days ago
Nariman Point, Mumbai, Maharashtra, India THAT MARKETING LADY Full timeResponsibilities: - Manage & optimize paid campaigns across Google, FB, IG & more - Analyze data & provide actionable insights - Collaborate with creative teams for high-converting ads - Drive ROI & growth for clients **Requirements**: - 1+ year in performance marketing - Strong with Google Ads, FB Ads, & analytics tools - Data-driven & results-focused...
-
Performance Marketing Specialist
7 hours ago
Mumbai, Maharashtra, India Rafiki Marketing Full time ₹ 5,00,000 - ₹ 15,00,000 per yearRole: Performance Marketing SpecialistAre you someone who thrives on building scalable campaigns, analyzing data, and creatingstrategies that drive real business results?As a Performance Marketing Specialist at Rafiki, you'll lead the charge on crafting andexecuting high-impact campaigns across Google, Meta, and LinkedIn. You'll have the opportunityto shape...