Marketing Officer

3 days ago

Bengaluru, Karnataka, India Shyama Jewels Sourcing Llp Full time ₹ 15,00,000 - ₹ 28,00,000 per year
  • Position:

Marketing Officer for Retail Jewelry Business of Muliya Group

Experience:

Minimum 2 to 5 years in Retail Jewelry Business or Organized Retail Trade

Posting Location:

Manipal Centre, Dickenson Road, MG Road,

Bengaluru (subject to need-based traveling)

Reporting To:

Functionally: Marketing Head & CMD

Coordination With: Brand & Marketing Consultant

Broad Objectives of the Position:

  • Oversee Muliya Group's business marketing operations.
  • Strengthen marketing, branding, and business expansion efforts
  • Build and implement end-to-end marketing strategies.
  • Align branding and marketing efforts
  • Develop and execute promotional campaigns, product launches, and branding initiatives.
  • Enhance customer engagement, public relations, and event execution.

Key Responsibilities (KRAs)

1. Marketing Strategy & Implementation

  • Develop and execute a comprehensive marketing plan
  • Plan and implement advertising campaigns across digital, print, and traditional media.
  • Conduct consumer research and market analysis for brand positioning.
  • Ensure brand consistency across all marketing channels.

2. Advertising & Public Relations

  • Coordinate advertising activities with media houses.
  • Build and maintain strong media relations for brand exposure.
  • Plan and execute CSR activities and sponsorship programs.
  • Monitor ad spend and ROI on various platforms.

3. Event Planning & Execution

  • Organize product launches, festive campaigns, and showroom events.
  • Execute in-store and outdoor promotional activities.
  • Plan and conduct customer loyalty programs, exclusive previews, and VIP events.

4. Team Coordination & Leadership

  • Coordinate with Showroom Managers and Sales teams for business alignment.
  • Conduct training sessions on sales, branding, and customer handling.

5. Budgeting & Reporting

  • Plan and manage the marketing budget effectively.
  • Ensure cost efficiency in advertising, promotions, and events.
  • Prepare and submit monthly performance reports to the Marketing Head & CMD and Brand Consultant.

6. Compliance & Brand Standards

  • Ensure adherence to marketing and branding guidelines
  • Maintain consistency in visual merchandising and store ambiance as per brand standards.
  • Handle marketing compliance requirements during audits.

Non-Negotiable Qualitative Expectations

  • Leadership & Man-Management: Ability to guide and inspire teams to achieve excellence.
  • Communication & Execution Skills: Clear, timely communication with a results-driven approach.
  • Retail Mindset: Strong focus on numbers, attention to detail, organized work habits, and performance tracking.
  • Hands-on Approach: Active involvement in showroom activities and regular floor presence.
  • Regular Travel: Frequent visits to all showrooms for performance monitoring and team engagement
  • Timely & Written Reporting: Consistent submission of required reports to management.
  • Adherence to Organizational Policies: Compliance with company regulations, grooming, and reporting standards.

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