Chief Marketing Officer

The Chief Marketing Officer (CMO) will lead Secure Hospitals marketing and business development strategy across all units, driving brand visibility, patient engagement, and market growth. The role requires a strategic leader with strong healthcare marketing expertise to align branding, demographic insights, pricing strategies, and corporate partnerships with the hospitals business objectives. By overseeing campaigns, media relations, and team performance, the CMO will ensure measurable ROI and position Secure Hospital as a preferred healthcare destination.

Key Responsibilities

Strategic Planning & Execution

• Develop and implement comprehensive marketing strategies across our hospital units.
• Conduct competitive analysis and explore new avenues for patient acquisition and market growth.
• Align marketing initiatives with organizational objectives to maximize ROI.

Branding & Promotion

• Lead brand-building initiatives for Secure Hospital across specialties (Gynecology, Orthopedics, Cardiology, Gastroenterology, Urology, Neurology, etc.).
• Design and execute integrated marketing campaigns (online & offline) to strengthen visibility.
• Oversee promotional activities for services, specialties, and seasonal healthcare events.

Patient & Scheme Segmentation

• Categorize patient demographics disease-wise (Cardiac, Ortho, Uro, etc.) and scheme-wise (ABRK, ESIC, Government, Private Insurance).
• Tailor marketing campaigns based on demographic insights and patient behavior analysis.

Pricing & Budget Management

• Collaborate with the Operations and Management teams to frame effective pricing strategies.
• Plan and monitor marketing budgets for events, campaigns, and outreach programs.
• Ensure efficient allocation of time and resources to maximize returns.

Media, PR & Corporate Relations

• Handle media relations, press releases, and public relations initiatives.
• Foster relationships with vendors, agencies, and media outlets for maximum impact.
• Drive corporate tie-ups with major industries and companies with large employee strength.

Customer & Experience Analytics

• Conduct patient/customer experience analysis to improve engagement and loyalty.
• Track campaign effectiveness and service promotion outcomes through data-driven insights.

Leadership & Team Development

• Lead, mentor, and inspire the marketing team (Marketing Manager, Digital Marketing Manager, Business Development Head).
• Track key marketing KPIs (patient acquisition, conversion rates, campaign ROI, corporate tie-ups, etc.) on a regular basis
• Provide regular guidance, feedback, and support to ensure excellence in execution.
• Promote cross-functional collaboration with Operations, Finance, and Clinical teams.

Note: The above responsibilities are indicative and not exhaustive. The CMO may be required to undertake additional tasks as per organizational needs, i.e the role may evolve in line with the hospitals strategic objectives.

Skills & Competencies

• Strong strategic thinking with the ability to convert vision into actionable marketing plans.
• Proven expertise in healthcare/hospital marketing, business development, and branding.
• Excellent understanding of digital marketing with hands on experience on CRM and SEO tools such as Google analytics, HubSpot & Sales force, patient acquisition funnels, and ROI measurement.
• Stay up to date with the latest technology, and latest best practices
• Analytical mindset with ability to interpret demographic and financial statements data for decisions.
• Strong leadership, communication, and negotiation skills.
• Media relations and public speaking capabilities.
• Ability to manage multi-location responsibilities efficiently.

Qualifications & Experience

• Master's degree in Marketing / Business Administration / Healthcare Management (preferred).
• 12–15+ years of progressive experience in marketing, with at least 5 years in a senior leadership role, preferably in healthcare/hospital/insurance/health services industry.
• Hands-on experience in campaign design, execution, and managing marketing budgets.
• Exposure to corporate tie-ups and healthcare schemes will be an added advantage.

Other Requirements

• Travel: Willingness to travel at least 1 week per month across all six units for strategic reviews, corporate tie-ups, and campaign oversight.
• Ability to drive business remotely by effectively managing and monitoring the team across units.
• Flexibility to work in a fast-paced healthcare environment.