
Sr. Manager Sales HRBP
2 days ago
Job Purpose
To act as a strategic HR partner to the Sales function, enabling business growth through talent management, performance optimization, and people-centric initiatives. The role demands strong leadership, negotiation acumen, and deep understanding of FMCG distribution dynamics.
Key Responsibilities
Strategic HR Partnership
- Collaborate with Sales leadership to align HR strategies with business goals
- Drive workforce planning, succession planning, and organizational design
- Act as a trusted advisor on people matters, team dynamics, and leadership development
Performance & Capability Building
- Design and implement performance management frameworks tailored to sales KPIs
- Identify training needs and roll out programs on selling skills, negotiation, and leadership
- Promote a high-performance culture through coaching and feedback
Talent Acquisition & Onboarding
- Lead recruitment for sales roles across regions, ensuring cultural and capability fit
- Drive seamless onboarding and early engagement for new hires
- Partner with internal stakeholders for talent pipeline
Employee Engagement & Relations
- Develop engagement programs to retain top sales talent
- Resolve employee relations issues with empathy and fairness
- Conduct pulse surveys and action planning to improve morale
HR Analytics & Reporting
- Use data to track attrition, performance, engagement, and training effectiveness
- Present insights to Sales leadership and recommend interventions
- Ensure compliance with labor laws and internal policies
Compensation & Incentives
- Partner with C&B team to design competitive incentive structures
- Ensure alignment of rewards with sales outcomes and business priorities
- Support annual appraisal and compensation review cycles
Qualifications & Skills
- Education: MBA in HR / Business Administration
- Experience: 10+ years in HRBP roles, with 5+ years supporting Sales in FMCG
- Skills: Leadership, Negotiation, Talent Management, HR Analytics, Stakeholder Management
- Tools: HRIS, ATS, Excel, PowerPoint,
- Traits: Influential, empathetic, data-driven, agile, business-oriented Role & responsibilities
Preferred candidate profile
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