Meta & Google Ads Expert (Lead Generation & Conversion)

6 days ago

Remote, India Quality Select Kitchen& Cabinets Full time ₹ 390 - ₹ 478 per year

About Us:

We are a dynamic and rapidly growing digital marketing agency specializing in driving high-quality leads and conversions for international markets. We are seeking a skilled and results-driven Meta and Google Ads Expert with over two years of experience to join our team and help us scale our clients' campaigns to new heights.

Key Responsibilities:

  • Campaign Strategy & Execution:
  • Develop and execute high-performing Meta (Facebook & Instagram) and Google Ads campaigns with a focus on lead generation and conversions.
  • Tailor advertising strategies for international markets, adapting messaging and targeting for different regions.
  • Optimize campaign performance through continuous A/B testing, audience segmentation, and creative adjustments.
  • Lead Generation & Conversion Optimization:
  • Design and implement campaigns focused on lead generation, driving quality conversions across various industries.
  • Leverage data analytics to assess, refine, and improve the customer journey, ensuring maximum lead capture and conversion rates.
  • Analytics & Reporting:
  • Monitor, analyze, and report on key performance metrics (CPC, CPL, ROAS, etc.) to stakeholders, providing actionable insights.
  • Use Google Analytics, Meta Ads Manager, and other tools to track the effectiveness of campaigns and identify opportunities for improvement.
  • Account Management:
  • Manage and optimize multiple client accounts, ensuring their objectives are met on time and within budget.
  • Provide ongoing support and recommendations for campaign improvements, budget allocation, and creative adjustments.
  • Collaboration & Communication:
  • Work closely with the creative team to ensure that ad creatives and landing pages align with campaign goals.
  • Regularly communicate with clients to understand their business goals, providing clear insights and recommendations for campaign growth.

Requirements:

  • Over 2 years of experience in managing Meta (Facebook & Instagram) Ads and Google Ads campaigns, specifically in lead generation and conversion-focused strategies.
  • Proven track record of driving high-quality leads and conversions in international markets.
  • Deep understanding of ad platforms' tools, metrics, and optimization techniques.
  • Strong analytical skills with the ability to translate data into actionable insights.
  • Experience with A/B testing, landing page optimization, and audience targeting.
  • Familiarity with Google Analytics, Meta Ads Manager, and other relevant ad platforms.
  • Excellent communication and collaboration skills.
  • Ability to work independently and manage multiple projects in a fast-paced environment.

Nice to Have:

  • Experience with marketing automation tools (e.g., HubSpot, Mailchimp).
  • Knowledge of additional ad platforms (TikTok Ads, LinkedIn Ads, etc.).
  • Ability to work in multiple languages is a plus.

Job Type: Full-time

Pay: ₹20, ₹39,977.45 per month

Work Location: Remote

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