Group Head

Hi,

We are seeking a strategic, analytical, and forward-thinking SEO leader to head organic search for a marquee technology client within organisation. This is a 100% client-dedicated position operating from within the agency, responsible for driving the clients end-to-end SEO, LLM-SEO (Large Language Model SEO), and GEO (Generative Engine Optimization) strategy.

The ideal candidate combines deep SEO expertise, AI-driven thinking, and strong client partnership skills capable of translating complex SEO insights into meaningful business impact. You will lead a high-performing team, collaborate across content, product, and performance functions, and future-proof the clients organic visibility in an era shaped by AI-powered search.

Reporting

This role reports jointly to:

- Director SEO, and

- Client-side Marketing/Performance Lead (for strategic alignment).

What Makes This Role Exciting

• Work exclusively on a leading technology client with national and global ambitions.
• Be at the forefront of AI-driven SEO transformation, shaping strategies for LLM-first search experiences.
• Collaborate with cross-disciplinary experts across product, content, data, and AI.
• Build, mentor, and scale a specialist SEO team within a fast-growing agency environment.

Key Responsibilities

1. Strategic Leadership

2. Define and execute an AI-first SEO roadmap aligned with the clients business goals.

3. Integrate LLM-SEO / GEO (Generative Engine Optimization) practices into the organic search ecosystem.
4. Champion entity-based, structured, and conversational SEO frameworks to drive visibility across Google, ChatGPT, Gemini, Copilot, and Perplexity.

5. Identify growth opportunities through competitive intelligence, SERP innovation, and AI-search evolution.

6. Technical and AI-SEO Excellence

7. Lead ongoing technical SEO and site architecture optimization, ensuring scalability and performance.

8. Oversee the integration of structured data, schema, and speakable markup to enhance search comprehension.
9. Implement AI-driven keyword clustering, content gap analysis, and prompt optimization frameworks.

10. Partner with developers to ensure crawlability, page speed, and mobile experience are optimized per Core Web Vitals.

11. Content & Generative Optimization

12. Collaborate with content strategists, writers, and editors to craft AI-optimized content that ranks across traditional and generative engines.

13. Build and govern AI FAQ hubs, entity glossaries, and frameworks to strengthen authority signals.

14. Ensure content aligns with EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) and AI Overviews visibility.

15. Client & Stakeholder Management

16. Serve as the primary SEO liaison between the client and agency ensuring transparency, accountability, and proactive communication.

17. Translate complex technical insights into clear, business-driven narratives for CXO-level stakeholders.

18. Build trust through strategic presentations, performance reviews, and actionable insights that link SEO to ROI.

19. Team Leadership & Collaboration

20. Lead, mentor, and upskill a team of SEO specialists and analysts in both traditional and AI-SEO disciplines.

21. Collaborate with paid media, analytics, and product teams to deliver unified performance outcomes.

22. Foster a culture of innovation, learning, and experimentation in an evolving SEO + AI landscape.

23. Measurement & Reporting

24. Own the SEO and GEO performance dashboard tracking visibility, share of voice, and AI-search inclusion metrics.

25. Leverage tools like Google Search Console, SEMrush, Ahrefs, BrightEdge, Screaming Frog, and SimilarWeb, along with AI-analytics tools for LLM tracking.
26. Report actionable insights and quarterly growth strategies to both client and agency leadership.

Experience & Background

• 8 - 12 years of progressive SEO experience, with 45 years in leadership roles.
• Proven success managing enterprise-scale or tech-sector websites with complex architectures.
• Experience in AI-SEO, LLM prompt engineering, or GEO implementation is highly desirable.
• Strong understanding of content ecosystems, user intent, and conversion pathways.
• Prior agency experience with direct client ownership preferred.

Thanks,

Team Consult Pro