General Manager Content Strategy at in Mumbai

3 days ago

Mumbai, Maharashtra, India Club Mahindra Full time ₹ 20,00,000 - ₹ 50,00,000 per year

Role & responsibilities:

  1. Content Ecosystem Strategy & Architecture

  2. Build on the overarching content vision and architecture across all marketing and customer touchpoints (Digital - web, app, social, CRM, video, Offline resorts, sales offices, collaterals).

  3. Establish a robust Content Governance Framework, including the definition of benchmarks, tone of voice, stylistic guidelines, and legal compliance standards that govern all internal and external content creation.

  4. Drive Strategic Alignment by collaborating with Product, Sales, and Experience teams to identify content gaps and opportunities that support key business initiatives and product launches.

  5. Omni-channel Messaging Strategy

  6. Direct the Creative Strategy for high-impact visual and narrative content, including the strategic brief and direction for brand films, high-value influencer programs, and the foundational pillars for User-Generated Content (UGC) storytelling.

  7. Define the Strategic Brief for all campaign messaging, advertisements, and digital banners, ensuring creative teams and agencies execute against a clear, performance-driven content mandate.

  8. Architect the Multi-Channel Content Playbook for social media (Instagram, Facebook, LinkedIn, X, etc.) and customer relationship management (CRM) channels (WhatsApp, email, push notifications, SMS), focusing on strategic message flow and cadence.

  9. Leadership & Partnership Direction

  10. Set the Strategic Direction for Content Teams and Agencies, acting as the final strategic sign-off on the content roadmap, ensuring all content creators (in house and external) adhere to the established governance frameworks.

  11. Mentor and empower content leaders within the team to execute tactical plans that align with the long-term content vision.

  12. Strategic Foresight & Performance -

  13. Own the Content Performance Narrative by analyzing macro content trends, measuring the impact of content pillars on business metrics (e.g., membership growth, engagement, conversion), and delivering actionable strategic recommendations.

  14. Video & Influencer Strategy

  15. Lead the YouTube and influencer strategy, focusing on UGC, brand films, and influencer collaborations that amplify Club Mahindras storytelling.

  16. Conduct member interviews and translate authentic experiences into high impact content.

Preferred candidate profile:


• 12-15 years of experience in content strategy or editorial management.

  • Ability to balance creative storytelling with business goals.
  • Exceptional writing, editing, and communication skills with a sharp editorial sensibility.
  • Strong analytical skills and comfort with data-led decision making.
  • Deep understanding of digital content trends, SEO, and performance metrics.
  • Experience in the travel, hospitality, or lifestyle sector is an advantage.

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