Assistant Manager- Strategy

15 hours ago

Mumbai, Maharashtra, India f8817da3-0893-42a0-8a82-a80d9de8b2c6 Full time ₹ 20,00,000 - ₹ 25,00,000 per year

Zee Entertainment Enterprises Limited - Content - North & West cluster - Zee Talkies - Market Research

Mumbai

Job Description

  1. Content Strategy and Planning: o Audit the FPC (Fixed Point Chart) for key channels, ensuring all environmental factors are considered and Standard Operating Procedures (SOPs) are followed. o Draft and implement a dynamic content-sharing policy for cluster channels, factoring in content decay, ROI, and revenue maximization.

  2. Consumer Focus: o Analyse viewership behaviour to identify significant trends and flag changes to the research team for deeper investigation. o Provide actionable insights to the content team, enabling them to align with evolving audience preferences.

  3. Process Improvement: o Identify bottlenecks in content-related workflows and implement strategies to reduce Turnaround Time (TAT).

  4. Performance Monitoring and Reporting: o Monitor and evaluate monthly GRP (Gross Rating Points) targets versus actual deviations, identifying key performance gaps. o Improvise strategies at a weekly level based on data releases to meet and exceed weekly GRP targets. o Prepare / present detailed reports or decks to support decision-making.

  5. Collaboration and Stakeholder Management: o Act as a liaison between the Marketing, research, and content teams to ensure alignment on objectives and seamless execution of plans. o Engage with senior leadership to provide updates on channel performance, strategy effectiveness, and areas of improvement.

Job Requirement

8+ years of experience in the media and entertainment industry, with a strong focus on viewership data analysis and content strategy.

Proven expertise in analysing and correlating consumer behaviour with content and environmental changes.

Experience in managing multi-channel clusters, with a track record of delivering on GRP targets. Strong understanding of ROI metrics, content decay management, and dynamic content-sharing policies.

Excellent analytical, communication, and problem-solving skills. Preferred Competencies:
• Strong leadership and stakeholder management abilities.
• Ability to work in a fast-paced, data-driven environment.

Proactive mindset to anticipate market trends and adapt strategies accordingl

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