Organic Social Media Manager

Position: Organic Social Media Manager (EA100FT RM 3558)

Job Description:

What You Will Be Doing

We believe that data-enabled digital capabilities and customer experiences, data-driven decisions, and predictive commercial insights, are all essential to achieving customer value and business growth at scale. The Digital organization drives this by creating scalable, innovative, value-creating digital strategies, capabilities, and operations for the Global Components business.

The Paid/Organic Social & Display Marketer (Social – Organic) is responsible for strategizing and executing organic social media campaigns across multiple platforms to effectively engage with targeted communities and drive measurable business results. This role requires an individual who can create compelling content, analyze performance data, and continuously optimize strategies to increase brand awareness and engagement. The ideal candidate will have a deep understanding of social media platforms, content creation best practices, and performance analytics to build and maintain the company's social media presence. They will work collaboratively with cross-functional teams to ensure alignment with broader marketing objectives and deliver consistent messaging.

If you're passionate about building brand communities through organic social media marketing and leveraging data to drive continuous improvement, this is the role for you

Key Responsibilities

Strategy & Content Development

Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification

Develop, implement and manage our social media strategy after conducting competitive research, platform determination, messaging, and audience identification

Ensure organic reach, user engagement, business growth, and increased click rates through interesting and unique social media posts

Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections

Manage the company's presence on various social networks, such as Facebook, Instagram, X, and LinkedIn

Develop content calendars and publishing schedules aligned with marketing campaigns and business objectives

Foster internal stakeholder relationships and drive engagement through creative storytelling, data analysis, and customer service

Collaborate with design, content, and product teams to ensure brand consistency across all social channels

Performance Analysis & Optimization

Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices

Track and report on key campaign metrics on a weekly and monthly basis

Conduct data analysis and reporting, set goals and strategies

Track results and optimize the social media marketing strategy

Evaluate and analyze the results of each campaign and program and make improvements

Optimize company pages within each platform to increase the visibility of company's social content

Reply to comments and feedback to maintain active community engagement

Monitor industry trends, competitor activities, and platform algorithm changes to inform strategy adjustments

Experiment with new content and optimize high-performing social media posts

What we are looking for

10 + years of experience in social media marketing with demonstrated success in organic growth

Strong communication skills and the ability to communicate effectively with followers and customers

Strategic planning abilities and knowing how to plan and implement successful campaigns across multiple channels

Experience with major social media platforms and analytics tools (Facebook, Instagram, LinkedIn, X, TikTok, Hootsuite, Sprout Social, etc.)

Data analysis skills to solve complex problems and drive decision-making

Copywriting skills and the capacity to write effective copy and create compelling content

Attention to detail and ability to work in a fast-paced, constantly changing environment

Knowledge of digital marketing trends and familiarity with the latest social media trends

Understanding of SEO/SEM principles as they relate to social media content

Preferred Qualifications:

Experience creating visual elements like short-form videos, infographics, and text-based posts

Knowledge of Google Analytics and other analytics tools for measuring campaign effectiveness

Experience with influencer marketing and program management

Experience optimizing lead nurturing processes through email, content, and social channels

Experience in writing, design and layout of graphic and promotional materials

Relevant certifications in social media marketing

*******************************************************************************************************************************************

Job Category: Others

Job Type: Full Time

Job Location: Bangalore

Experience: 10+ Years

Notice period: 0-30 days