Performance Marketing Manager

2 weeks ago

Delhi, Delhi, India Aravalii Full time ₹ 9,00,000 - ₹ 12,00,000 per year

About Aravalii:

Aravalii is a contemporary lifestyle brand that fuses India's rich heritage with modern design across fashion and home. We're scaling fast, with a loyal customer base and a sharp product edge. If you're passionate about performance, brand-building, and growing with a D2C rocket ship.

The Role:

We're looking for a Performance Marketing Manager to own and scale our paid marketing engine across Meta, Google, and beyond. This is a growth-first role for someone who loves ROAS dashboards, A/B testing, and cracking the code on CAC.

You'll be responsible for acquiring customers profitably, scaling our revenue from ads, and bringing insights that shape brand direction.

What You'll Do:

  • Own the performance marketing funnel—strategy, execution, optimization—across Meta, Google, and other platforms.
  • Manage ad spends with strong focus on CAC, ROAS, and LTV.
  • Launch and optimize campaigns, creatives, audiences, and landing pages—daily.
  • Work closely with the creative team to brief, test, and iterate performance-first ads.
  • Build weekly reports, present insights, and recommend actions based on data (not vibes).
  • Collaborate with product, merchandising, and content teams to sync growth and brand.
  • Test new channels (YouTube, Pinterest, Affiliates, etc.) and scale what works.
  • Support in SEO/organic initiatives only if relevant—but this role is paid-first.

You Should Have:

  • 3–5 years experience in performance marketing, ideally in D2C: beauty or fashion, or with fast-moving consumer brands.
  • Deep experience with Meta Ads, Google Ads, GA4, and ideally a platform like Triple Whale or Northbeam.
  • Proven track record of driving high-ROAS campaigns.
  • Analytical mindset with strong Excel/Sheets skills (pivot tables, ROAS breakdowns, etc.).
  • Creative judgment: you know when an ad is scroll-stopping vs. meh.
  • Hunger to grow fast and wear multiple hats as needed.

Why Aravalii, Why Now:

  • We're scaling across India and prepping for global expansion.
  • The brand is investing heavily in performance—this is your playground.
  • Lean, fast-moving team. Real ownership. High visibility.
  • Culture that's ambitious, kind, and allergic to mediocrity.

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