Performance Marketer

2 days ago

Chennai, Tamil Nadu, India BabyAmore Full time ₹ 1,55,000 - ₹ 10,31,103 per year

Job Title: Performance Marketing Manager

Location: Chennai

Department: Marketing / Digital Marketing

Role Overview

Lead and manage performance marketing efforts to drive customer acquisition, growth, and ROI across paid digital channels. Use data & analytics to optimize campaigns, manage budget, and deliver measurable business outcomes.

Key Responsibilities

  • Develop & implement performance marketing strategies across paid channels: search (Google Ads), social media (Meta, LinkedIn), display, affiliate, programmatic, etc.
  • Plan, manage and optimize campaigns to meet KPIs: cost per acquisition (CPA), return on ad spend (ROAS), cost per lead, etc.
  • Monitor campaign performance daily/weekly/monthly; analyze data to identify opportunities for improvement.
  • Run experiments / A/B tests on creatives, messaging, audiences, bids, landing pages.
  • Budget management: allocate budgets across channels, forecasting spend vs performance, optimizing under budget constraints.
  • Collaborate with creative, design, product teams to ensure assets & landing pages support campaign goals.
  • Stay updated on digital marketing trends, platform changes; implement best practices.
  • Reporting: prepare dashboards / reports for stakeholders showing performance metrics, insights, suggestions.

Qualifications / Requirements

  • Bachelor's degree (in Marketing, Business, or related field), sometimes Master's preferred.
  • Experience: 3‑5 years (or more, depending on seniority) in performance marketing / paid digital advertising.
  • Knowledge in Designing
  • Hands‑on with tools like Google Ads, Meta Ads, programmatic DSPs, analytics tools (e.g. Google Analytics, GA4), etc.
  • Strong analytical & data‑driven mindset. Comfortable working with numbers, interpreting data, deriving insights.
  • Experience with budget management, forecasting, optimizing for ROI.
  • Good communication skills, ability to collaborate across teams.

Job Type: Full-time

Pay: ₹155, ₹1,031,103.58 per year

Work Location: In person

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