Performance Marketer

1 day ago


Chennai, Tamil Nadu, India Plush Full time ₹ 5,00,000 - ₹ 12,00,000 per year

At Plush, our journey began in 2018 with a mission to transform the personal care industry by reimagining comfort and meeting the unique needs of women. Trusted by over 10 million women, Plush is dedicated to reshaping personal care with a focus on comfort, wellbeing, and innovation.

About the Role

Key Responsibilities:

● Paid Media Campaigns: Plan, execute, and optimize paid campaigns across Meta (FB/Instagram), Google (Search, Display, YouTube), and other relevant platforms.

● Performance Tracking: Monitor campaign performance daily. Track KPIs like
CAC, ROAS, CTR, conversion rates, and continuously optimize budgets and creatives.

● D2C Website Growth: Work closely with design and product teams to improve landing pages, funnels, and overall shopping experience to boost conversion rates.

● Funnel Management: Own the full-funnel journey — from ad impression to checkout — ensuring maximum efficiency at each stage.

● Creative Briefing: Collaborate with content/design teams to test multiple creatives, hooks, and formats tailored to various audience cohorts.

● Retention & CRM: Support/lead email marketing, WhatsApp, and retargeting strategies to improve LTV and repeat purchase rate.

● Analytics & Reporting: Regularly analyze performance, generate insights, and present reports with action plans.

● Growth Experimentation: Run A/B tests and experiments across channels and touchpoints to discover new growth levers.

● Market & Competitor Research: Stay updated with D2C trends, new platform features, and competitor strategies.

Requirements:

● Minimum 3 years of experience in performance marketing, preferably in a D2C/e-commerce setup

● Hands-on expertise in Meta Ads Manager, Google Ads, and performance analytics tools

● Strong analytical skills and comfort with tools like Google Analytics, Excel/Sheets, and basic attribution modeling

● Experience working with Shopify, Webflow, or custom D2C stacks is a bonus

● Comfort with creative testing, messaging iterations, and campaign experiments

● Proactive, data-driven, and eager to learn with a "growth hacker" mindset



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