Performance Marketer

4 days ago

Chennai, Tamil Nadu, India Insight hcm Full time ₹ 3,00,000 - ₹ 6,00,000 per year

Job Overview

We are seeking a highly motivated and results-driven Performance Marketer with 2–3 years of hands-on experience in managing paid campaigns across digital platforms. The ideal candidate will be responsible for driving user acquisition, optimizing ROI, and scaling campaigns to meet business growth objectives.

Key Responsibilities

  • Plan, execute, and optimize paid marketing campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other digital channels.
  • Monitor daily campaign performance, analyze KPIs (CTR, CPC, CPA, ROAS, etc.), and prepare performance reports.
  • Conduct A/B testing on creatives, ad copies, landing pages, and targeting strategies.
  • Manage campaign budgets efficiently to maximize ROI.
  • Collaborate with design and content teams to create impactful ad creatives and copies.
  • Research industry trends, audience behavior, and competitor strategies to improve campaign performance.
  • Track conversions and set up pixel/tag integrations for accurate attribution.
  • Suggest and implement new growth strategies to increase traffic, leads, and conversions.

Requirements

  • Bachelor's degree in Marketing, Business, or related field.
  • 2–3 years of experience in performance marketing or digital marketing.
  • Strong knowledge of Google Ads, Meta Ads Manager, LinkedIn Ads, and other performance platforms.
  • Hands-on experience with tools like Google Analytics, Tag Manager, and marketing automation platforms.
  • Analytical mindset with the ability to interpret data and optimize campaigns accordingly.
  • Strong communication, problem-solving, and project management skills.

Preferred Skills

  • Experience with SEO, remarketing, and affiliate marketing campaigns.
  • Knowledge of marketing funnels and conversion rate optimization (CRO).
  • Familiarity with e-commerce or lead generation-based campaigns.

Job Type: Full-time

Pay: ₹300, ₹600,000.00 per year

Work Location: In person

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