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Performance Marketer
2 weeks ago
Performance Marketer :
We are seeking a driven and analytical Performance Marketing Executive with 2-5 years of experience to join our in-house team in Chennai. You will be responsible for managing paid marketing campaigns across key platforms, with the goal of generating high-quality leads and driving conversions for our coaching programs.
Key Responsibilities:
- Strategize, execute, and optimize paid marketing campaigns across Facebook, Instagram, Google, and YouTube.
- Run lead generation campaigns specifically designed for coaching funnels such as webinars, masterclasses, and consultations.
- Monitor and improve campaign KPIs including CPL, CPA, ROAS, CTR, and conversion rates.
- Collaborate with the creative/content team to develop effective ad creatives, copies, and landing pages.
- Conduct A/B testing for creatives, targeting, and messaging to maximize ROI.
- Work closely with the sales/enrollment team to ensure lead quality and conversion alignment.
- Create weekly/monthly performance reports and provide insights for continuous improvement.
