Performance Marketing Manager

3 days ago

Chennai, Tamil Nadu, India Mamalla Hotels Full time

Marketing Manager Performance Marketing

Location: Chennai, India

Company: Mamalla Group

(Mamalla Hotels | Pumpkin Tales Group | Stellar Gelato | TravelXS | Awe Foods)

Company Overview

Founded in 1959, the Mamalla Group is a legacy-driven and forward-thinking organization with interests across hospitality, food, and travel.

Our diverse portfolio includes iconic and award-winning brands such as Pumpkin Tales, Grande Bay Resort & Spa, Hotel Mamalla Heritage, Awe Foods, Stellar Gelato, and TravelXS. Over the decades, we've built a reputation for quality, innovation, and exceptional guest experiences — spanning from gourmet dining and artisanal food products to luxury stays and curated travel experiences.

Role Overview

We are seeking a Marketing Manager with deep expertise in Performance Marketing to lead digital growth across all our brands. The role involves developing and executing data-driven marketing strategies that drive measurable results in brand visibility, customer acquisition, and revenue performance. The ideal candidate will combine strategic thinking with hands-on execution, analytical acumen, and creative flair to enhance digital presence and optimize marketing outcomes across multiple verticals, including hospitality, F&B, and travel.

Key Responsibilities

  • Lead and manage performance marketing campaigns across Meta, Google, YouTube, and other platforms
  • Develop and execute digital marketing strategies to drive traffic, conversions, and brand awareness
  • Create and manage paid media campaigns for hospitality, F&B, and travel brands
  • Manage ad budgets, analytics, and ROI tracking across platforms
  • Plan and execute Google Search, Display, and Shopping campaigns targeting high-intent audiences
  • Design and optimize retargeting and remarketing strategies to improve conversions
  • Collaborate with creative and content teams to produce high-impact ad creatives
  • Track KPIs, analyze data, and implement insights to enhance campaign effectiveness
  • Oversee social media and influencer collaborations aligned with brand and performance objectives

Requirements

  • 3–6 years of proven experience in Performance Marketing (preferably in D2C, FMCG, or F&B sectors)
  • Expertise in Meta Ads, Google Ads, Amazon Ads, SEO/SEM, and Analytics tools
  • Strong understanding of digital sales funnels, campaign optimization, and conversion tracking
  • Excellent analytical, creative, and communication skills
  • Ability to manage multiple brands and projects simultaneously

What We Offer

  • Opportunity to work across a diverse portfolio of leading brands in food, hospitality, and travel
  • A creative, collaborative, and entrepreneurial work culture
  • Competitive compensation and strong growth potential

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