Performance marketing
7 days ago
Company Description
Aakash Fertility Centre & Hospital is dedicated to delivering world-class fertility and women's health services with compassion and innovation. With a legacy of trust spanning over several years, the hospital has become a reliable partner for individuals and couples seeking advanced reproductive solutions and holistic gynecological care. A multidisciplinary team of specialists provides personalized treatment plans, leveraging cutting-edge technology to make the dream of parenthood a reality. Services include assisted reproductive treatments, women's health care, minimally invasive surgeries, pregnancy and maternity care, and holistic support for emotional and physical well-being. Aakash Fertility Centre, located in Chennai, continues to lead the way in excellence and care for women's health and fertility.
Role Description
This is a full-time, on-site Performance Marketing role located in Chennai. The Performance Marketing Specialist will be responsible for designing and implementing marketing campaigns to drive patient engagement and clinic growth. Day-to-day tasks include conducting thorough market research, identifying target audiences, tracking campaign performance, analyzing key metrics, and optimizing marketing strategies. The role also involves close collaboration with sales and customer service teams to ensure seamless communication and goal alignment.
Qualifications
- Strong Communication and Customer Service skills to effectively engage with patients and stakeholders
- Experience in Market Research and the ability to analyze emerging trends and patterns
- Expertise in Sales and Marketing Strategy to develop and implement effective campaigns
- Proven ability to create and execute strategies for enhancing customer acquisition and retention
- Familiarity with digital marketing tools and platforms is a plus
- Bachelor's degree in Marketing, Business Administration, or a related field
- Organizational and time-management skills to handle multiple tasks and meet deadlines
- Prior experience in the healthcare or fertility industry is advantageous but not mandatory
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