Performance Marketing Specialist
4 days ago
At CBS Group of Companies, performance isn't just about numbers, it's about impact, growth, and enabling the future of education and employability. We believe strategic digital campaigns can transform reach into influence, and clicks into meaningful outcomes. We are now looking for a
Performance Marketing Specialist (5+ Years Experience)
to drive ROI-led campaigns that amplify our brand presence across India and beyond.
Responsibilities :
Plan, execute, and optimize paid campaigns across Google, Meta, LinkedIn & other digital platforms
Develop audience strategies, keyword planning & A/B testing to maximize conversions
Track, measure & analyse campaign performance metrics — CPC, CTR, ROAS, CAC, LTV
Work closely with creative & content teams for performance-led creatives and funnels
Prepare weekly/monthly performance reports with insights and growth recommendations
Stay updated with platform algorithms, ad formats & emerging marketing strategies
Requirements :
Minimum 5 years of experience in paid performance marketing
Hands-on expertise in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager & Analytics tools
Strong understanding of funnel building, remarketing, landing page optimization & marketing automation
Proficiency in Google Analytics, Data Studio, UTM tracking & attribution models
Experience in education or event marketing is a strong advantage
Head Office : Chennai
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