Manager - Offline GTM Events & Activations

20 hours ago


Hyderabad, Telangana, India Head Digital Works Full time ₹ 15,00,000 - ₹ 20,00,000 per year

We are one of India's oldest online skill-gaming companies that develop and operate zeal-driven applications for online gaming enthusiasts. With over 80 million users and multiple brand verticals like A23 Rummy, A23 Poker, and Adda52, Head Digital Works has come a long way in the past 19 years. What started from a small garage in 2006 with nothing but a dream - "To become India's leading online gaming platform" has now turned into one of the premier skilled-gaming companies in India.

We're a diverse group of thinkers and doers who are reimagining what's possible to make it easier for all of us to do what we love in new ways.

Role Overview

  • As Marketing Manager – Offline GTM, Events & Activations, you'll be responsible for conceptualizing and executing high-impact on-ground activations to drive awareness, signups, and first-time deposits for our poker app. This includes driving strategic programs and partnership across top B-schools, major corporate hubs campuses, popular high-footfall social venues (sports bars, clubs) as well as leveraging the Deltin casinos and hotels, which see :5000+ visitors daily

Key Responsibilities

  • Offline GTM, Events and Activations
  • Own the strategy and execution for offline user acquisition events and brand experiences
  • Identify, plan, and activate presence at top B-schools, corporate parks, startup hubs, and social hotspots
  • Curate poker-themed events, competitions, and pop-ups to educate and excite new users
  • Build scalable playbooks for repeatable and localized activations across multiple cities
  • Deltin Casinos and Hotels
  • Design and implement engagement booths/events at Deltin casinos and ships
  • Collaborate with the Deltin team to drive app sign-ups and in-casino to in-app conversions
  • Optimize the user journey from offline visitor to active poker player through incentives, education, and seamless onboarding
  • Partnerships and Vendor Management
  • Manage activation agencies, event partners, campus ambassadors, and promoters
  • Ensure seamless execution with strong project and budget management
  • Build relationships with on campus societies and entrepreneurship cells, corporate HR and admin teams, Owners / Managers of clubs, sports bars and popular places of hang out for TG
  • Performance & Reporting
  • Track and report ROI on offline initiatives – trials generated, conversion rates, CPA
  • Conduct A/B tests for formats, messaging, and offers to improve effectiveness
  • Work closely with the analytics and product teams to create measurable attribution models for offline efforts

Requirements

  • 7 - 10 years of experience in experiential marketing, events, or offline activations
  • Proven track record of driving user acquisition or engagement through on-ground efforts
  • Strong understanding of target audience behavior – young professionals, students, gamers
  • Excellent planning, negotiation, relationship building and communication skills
  • Comfortable with travel, working evenings/weekends as needed for events
  • Experience in gaming, lifestyle, or youth brands is a strong plus
  • Passion for poker is a big bonus

What We Offer -

  • Competitive salary
  • Mediclaim Policy - Best in Industry
  • Flexible working hours
  • Career Development Program
  • Best in Industry Reward and Recognition program
  • Inclusive and Collaborative Work culture
  • Lunch is served every day
  • Cabs are provided for an easy commute


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