
Manager - Offline GTM Events & Activations
20 hours ago
We are one of India's oldest online skill-gaming companies that develop and operate zeal-driven applications for online gaming enthusiasts. With over 80 million users and multiple brand verticals like A23 Rummy, A23 Poker, and Adda52, Head Digital Works has come a long way in the past 19 years. What started from a small garage in 2006 with nothing but a dream - "To become India's leading online gaming platform" has now turned into one of the premier skilled-gaming companies in India.
We're a diverse group of thinkers and doers who are reimagining what's possible to make it easier for all of us to do what we love in new ways.
Role Overview
- As Marketing Manager – Offline GTM, Events & Activations, you'll be responsible for conceptualizing and executing high-impact on-ground activations to drive awareness, signups, and first-time deposits for our poker app. This includes driving strategic programs and partnership across top B-schools, major corporate hubs campuses, popular high-footfall social venues (sports bars, clubs) as well as leveraging the Deltin casinos and hotels, which see :5000+ visitors daily
Key Responsibilities
- Offline GTM, Events and Activations
- Own the strategy and execution for offline user acquisition events and brand experiences
- Identify, plan, and activate presence at top B-schools, corporate parks, startup hubs, and social hotspots
- Curate poker-themed events, competitions, and pop-ups to educate and excite new users
- Build scalable playbooks for repeatable and localized activations across multiple cities
- Deltin Casinos and Hotels
- Design and implement engagement booths/events at Deltin casinos and ships
- Collaborate with the Deltin team to drive app sign-ups and in-casino to in-app conversions
- Optimize the user journey from offline visitor to active poker player through incentives, education, and seamless onboarding
- Partnerships and Vendor Management
- Manage activation agencies, event partners, campus ambassadors, and promoters
- Ensure seamless execution with strong project and budget management
- Build relationships with on campus societies and entrepreneurship cells, corporate HR and admin teams, Owners / Managers of clubs, sports bars and popular places of hang out for TG
- Performance & Reporting
- Track and report ROI on offline initiatives – trials generated, conversion rates, CPA
- Conduct A/B tests for formats, messaging, and offers to improve effectiveness
- Work closely with the analytics and product teams to create measurable attribution models for offline efforts
Requirements
- 7 - 10 years of experience in experiential marketing, events, or offline activations
- Proven track record of driving user acquisition or engagement through on-ground efforts
- Strong understanding of target audience behavior – young professionals, students, gamers
- Excellent planning, negotiation, relationship building and communication skills
- Comfortable with travel, working evenings/weekends as needed for events
- Experience in gaming, lifestyle, or youth brands is a strong plus
- Passion for poker is a big bonus
What We Offer -
- Competitive salary
- Mediclaim Policy - Best in Industry
- Flexible working hours
- Career Development Program
- Best in Industry Reward and Recognition program
- Inclusive and Collaborative Work culture
- Lunch is served every day
- Cabs are provided for an easy commute
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