
Offline Brand Strategist
1 day ago
Driving brand excellence in our offline presence is key to building a strong reputation.
- As a brand strategist, you will be responsible for ensuring that our branding is consistent across all touchpoints, from buses and lounges to uniforms and hoardings.
- You will work closely with vendors to execute high-quality branding assets while maintaining strict standards of quality.
- Collaboration with the Operations team will be crucial to enforcing branding consistency across locations and executing timely maintenance.
Key responsibilities include defining brand guidelines, developing branding strategies, managing vendor relationships, coordinating operations, tracking marketing effectiveness, and driving innovation in branding activations.
Requirements:
- 3-4 years of experience in brand activation, offline marketing, vendor management, or retail branding.
- Strong understanding of branding execution, vendor coordination, and operations alignment.
- Experience in on-ground activations, branding audits, and visibility tracking mechanisms.
- Ability to manage multiple projects simultaneously and work with cross-functional teams.
- Strong negotiation and relationship management skills for vendor coordination.
- Detail-oriented with a passion for brand consistency and execution excellence.
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