National Key Accounts
1 hour ago
Position Overview: National Key Account Manager (Modern Trade)
- Location: Mumbai
Reports To:
Functional: Lead MT
Administrative: Head MT
Compensation: Negotiable
- Education: MBA preferred (Tier 1 institutes ideal)
- Experience: 5 years + in FMCG, MT channel sales, in PAN India key account management.
Role Purpose:
To lead and grow the presence across national e-commerce and modern trade platforms by driving strategic partnerships, optimizing digital execution, and delivering revenue and brand performance.
Key Responsibilities
Financial
- Achieve revenue and cost-to-serve targets for MT channels
- Develop platform-specific promotional and sales strategies
- Identify and capitalize on growth opportunities within MT
Customer
- Manage national-level MT accounts (DMART mandatory) and online retail platforms
- Enhance product visibility, pricing, and content for higher conversions
- Ensure consistent brand execution and superior customer experience
Process
- Monitor KPIs, ROI, and campaign performance
- Leverage analytics to refine strategies and understand consumer behavior
- Conduct post-campaign evaluations and share insights with stakeholders
People
- Coordinate with the supply chain for stock and delivery efficiency
- Partner with finance for account hygiene and reconciliations
- Collaborate with digital marketing for SEO and engagement campaigns
Key Deliverables
- Strategic account management and trade negotiations
- Channel-specific execution for launches, merchandising, and campaigns
- Market intelligence and competitor benchmarking
- Team leadership and performance coaching
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