Marketing Manager
1 week ago
Role & responsibilities
The Marketing Manager (or Marketing Engineer) Export Division is
responsible for developing and executing international marketing strategies to
expand the companys global footprint. The ideal candidate will possess a
strong background in international marketing, preferably in the manufacturing
or engineering sector, with a focus on B2B marketing. This role involves
market research, customer development, product promotion, and
coordination with production and logistics teams to ensure smooth execution
of export orders and customer satisfaction.
Key Responsibilities:
Market Research & Analysis
Identify and analyze potential international markets, competitors, and
industry trends.
- Conduct market feasibility studies and identify new business
opportunities.
Monitor export regulations, tariffs, and international trade policies.
Business Development
Develop and manage relationships with overseas clients, agents, and
distributors.
- Prepare and present marketing proposals, quotations, and product
information to international clients.
Participate in trade fairs, exhibitions, and virtual marketing events.
Marketing Strategy & Promotion
Plan and implement global marketing campaigns aligned with company
objectives.
- Develop product positioning and branding strategies for target markets.
- Manage digital marketing initiatives (B2B websites, LinkedIn campaigns,
email marketing).
Sales Coordination
Coordinate with production, logistics, and finance teams to ensure
timely execution of export orders.
- Negotiate prices, terms, and contracts with international buyers.
- Monitor sales performance and prepare periodic sales and marketing
reports.
Technical & Product Support (for Marketing Engineer role)
Provide technical presentations and product demonstrations to clients.
- Collaborate with R&D and engineering teams to customize products
based on client requirements.
- Translate technical product data into marketing material and
documentation.
Export Marketing Focus:
Focus on building marketing initiatives that specifically target the
export market. Work closely with the international customers to ensure
targeted marketing strategies are effective.
International Travel & Negotiation:
Possess a valid passport and be willing to travel internationally. Meet with
customers abroad, lead negotiations, and secure orders. Represent the
company in face-to-face meetings with international clients and distributors to
drive sales growth.
Preferred candidate profile
Required Qualifications & Skills:
Education:
- Bachelor's degree in /Mechanical Engineering.
- MBA in Marketing or International Trade preferred.
Experience:
- 7 to 10 years of experience in international marketing or export sales
(preferably in manufacturing or engineering sector).
• Skills:
- Strong knowledge of international marketing and export markets.
- Strong understanding of global trade practices and export
documentation.
- Excellent communication and interpersonal skills to manage
relationships with global clients.
- Ability to analyze market data, trends, and competitive landscapes
to make strategic decisions.
- Proficient in Microsoft Office Suite and marketing automation
tools.
- Ability to travel internationally.
• Languages:
Proficiency in English is required; knowledge of additional languages is
a plus, especially those spoken in key export markets.
Key Performance Indicators (KPIs):
• Growth in export sales and market share.
• Number of new international clients acquired.
• Customer retention and satisfaction levels.
• Timely execution of export orders.
Salary: Commensurate with experience and qualifications.
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